job32-294-kung-01930 (1)

3 Ways to Use Facebook for Marketing

by Social MediaTechnology

Facebook is still a champion of social networks, where friends connect and share everything online. More than just a meeting place for friends, Facebook has become a place where companies advertise through customer interaction and self-marketing.

In this post, we’ll look at three ways to use Facebook for social media marketing.

Whether you’re a big business or a small local business, Facebook is a powerful marketing tool – it’s a great place to keep customers informed, develop your brand identity, and expand your coverage.

1. Make the most of your Facebook business page

A Facebook page is a great tool for small budget marketing for small business owners. These pages allow companies to identify themselves, not only to list product and service offerings, but also to share links, images and posts on a customizable page to give you a better idea of ​​the company’s personality and character. Let’s see the benefits of social media marketing.

The Buy Now button on the Facebook business page

Your Facebook business page is a great place to develop your brand identity and display your human page. Facebook is the place where you can loosen your tie a little – don’t be afraid to be funny.

Finally, you need to consider what your target audience wants to see. Share photos, links, videos on social networks, whether they are related to your business and look like your target audience. Use Facebook Insights to see what attracts your audience the most.

In addition to the fun videos of dogs walking in small shoes, a shoe store can also post an article on how to accurately measure the size of the foot, what type of insole is best for various injured foot problems, etc. A good mix of humor, educational resources and posts about your store updates are ideal.

Get more help to improve your online advertising campaigns with our FREE all-star online advertising guide

2. Facebook advertising: classic ads

Facebook offers its own form of advertising with Facebook ads, which appear in the page columns of the Facebook site. These classic advertisements are more precisely called market advertisements. These include a copy title, an image, and a link to a Facebook page, a Facebook application, or an external website. Implementing Facebook advertising in your Facebook marketing strategy is a possible technique for increasing likes or clicks on your site.

Facebook advertising features include:

  • Demographic targeting based on Facebook users’ data about age, location, education, and interests.
  • Ability to set advertising budgets.
  • Ad testing, in which multiple versions of ads can run simultaneously to compare ad designs and configurations.
  • Integrated tools for measuring ad performance.
  • The ability to advertise in your specific area is great for local businesses.

Facebook does not disclose information about CTRs, so it is difficult to know how effective Facebook ads are. In our Facebook and Google Image Ads infographic, we found that Facebook ads generally have a CTR of 0.051% and an average CPC of $ 0.80; however, a company’s advertising costs on Facebook can vary greatly, depending on the targeting options listed and the competition.

Using Facebook advertising to increase your “appreciation” can be very beneficial: when a user likes your page, he will essentially become a follower of your company page, and your posts will appear in the Facebook news feed.

This results in more users interacting with you and your brand, forming relationships that could eventually convert in the future.

3. Host contests on Facebook

Organizing contests, contests, or promotions on Facebook is another Facebook marketing tactic that can increase the awareness of fans and the brand.

When conducting a contest on Facebook, keep in mind that contests can’t be hosted by Facebook itself (which means you can’t ask for feedback as contributions, people post answers in comments, etc.). Companies need to use a third-party app to create competition on Facebook and then direct users to the app on their Facebook page.

pasted image 0 (5) (1)

Difference Between Digital Marketing and Social Media Marketing In 2021

by BusinessDigital MarketingTechnology

The difference between digital marketing and social media is that social media advertising is simply one of the to be had channels of digital advertising and marketing. Many humans trust that by way of means of attractive on social media they may be doing digital advertising and marketing however this is not 100% true. There are numerous extra channels to make use of in a digital advertising and marketing campaign.

Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand carries out digitally, both online and offline, to promote its services or products. Social media marketing services, on the other hand, is one of the channels of digital media marketing. It includes marketing on social media platforms like Facebook, Instagram, Twitter, etc.

In this article, we’ll take a closer look at how these two are different and how to use them in business. 

What exactly is digital marketing?

The dictionary defines marketing as the action or business of promoting products and services to make them profitable. Add the word digital and you can change the definition into the action or business of promoting products and services through digital outlets to make them profitable.

Technical Other than the definitions, digital marketing is really about getting a bespoke one Implement a mix of digital channels to achieve any of the following goals: 

  • Grow your sales and profits
  • They use the platform to find new things, as well as for client service.
  • Implement inbound marketing strategies that get customers to search for you out 
  • Promote your brand, product, or service, and much more

Be aware that you do not have to implement all of the available digital marketing channels to achieve your goals. Instead, create a bespoke mix of digital marketing channels that fits your brand, audience, and brand budget.

Not all marketing channels will have the same impact. The ideal mix for digital marketing depends on each company, as each industry and audience react differently to different marketing channels. Because of this, you often need to implement, test, change, retest, and measure strategies to see which strategies work best for your business. Then you can delete the marketing channels that are not delivering a satisfactory ROI or growth rate. 

Does Digital Marketing go beyond the Internet?

Digital marketing is not a new concept. It has been around for a long time – as long as radios and televisions are in homes, it wasn’t just born with the Internet.

 Yes, the Internet is part of it, as is the social From Twitter to email marketing to SEO, you are involved in digital marketing when promoting a business online, but several other media and outlets benefit from digital marketing, such as television, radio, and even digital billboards and billboards. If you own a restaurant and have a digital sign up front that advertises the daily specials, you are technically using digital marketing.

 However, because consumers do a lot of their research, browsing, and browsing. in their online shopping these days, most businesses are more reliant on the internet related aspects of digital marketing such as SEO, PPC, Email, Banner, Content, Web, Mobile and yes, social media. In general, creating a digital marketing strategy takes time and results are rarely immediate. 

What exactly is social media marketing?

Again, social media marketing is just one element, one digital marketing channel, which is simply marketing your products and services via Twitter, Facebook, Instagram, Snapchat, Google+, YouTube, and other social networking sites. Searching for influencers, organizing contests, posting content, live streaming, and anything else you can do to get people’s attention with a tweet or update. 

 Compared to other types of digital marketing, many companies and brands can respond faster with social media campaigns. But in most cases, it is not enough, so it is important that brands and companies not only focus on social media when marketing their products and services but use it in collaboration with as many other marketing components as possible. 

Why focus on social media marketing at all?

Social media marketing should go hand in hand with other forms of digital marketing, no matter what other forms you use or the type of company you work for. If you’re not sure why you can start with numbers. For example, about 8,000 tweets are sent per second. As of early 2018, the social media site had over 330 million monthly active users, 69 million of whom were located in the United States. – educated and have above-average income. They use the platform to find new things, further as for client service. They also tend to follow their favorite small and medium-sized businesses. These numbers only apply to one of the many social networks. Tempting to the other big social media sites. 

Key Differences Between Digital Marketing and Social Media Marketing

The Differences Between Digital Marketing and Social Media Marketing are Elaborated in the following points.

  • Social media marketing is a type of marketing that uses social media websites to drive traffic and increase customer loyalty. On the other hand, digital marketing refers to the modern marketing technique in which all available and inexpensive electronic channels are used to advertise products or services and increase customer reach.
  •  In social media marketing, the reach is limited to the limits of social media websites, as does the internet. Conversely, digital marketing is not only based on internet-based platforms but can also be carried out offline and so the range is comparatively greater.
  • In social media marketing, content is seen as king. The better the content, the more customer loyalty will be. On the other hand, digital marketing focuses on banners to create an impression in the mind of the customer.
  •  In social media marketing, the marketer aims to actively engage with the social media user. Conversely, digital marketing emphasizes reaching the target audience through different channels like TV, radio, mobile apps, email ads, search ads, etc.
  • If you compare the speed of a product advertised on social media and digital media, obviously social media wins as the reach Is faster. This is due to an active reaction from the user in the form of likes, shares, comments, and status, which helps to reach a larger audience within seconds, making digital media slower. 

Conclusion

It is essential to understand the differences among the unique marketing theories so you can pick out the maximum suitable equipment to apply to your campaigns.

Digital marketing is the destiny of digital advertising and could regularly advantage greater floor within the online and offline worlds.

Social media, on the alternative hand, is the brand new manner to hook up with different people, it’s miles a part of virtual advertising and it’s right here to alternate the manner we discover new clients and sell our products.

social media marketing

Pros and cons of social media marketing in Singapore

by BusinessDigital MarketingSocial MediaTechnology

In a time when technology is a part of our everyday life, it is not a surprise that it is embedded in activities that we usually do. We even order clothing, food, and other basic necessities through apps. We even book transportation services with the help of technology. It plays an important role in our daily lives because it makes it easier. Many brands use new technology to grow business and build new customer base.

With different businesses, technology has played and is playing an important role. Technology, through social media marketing, has changed the way brands and businesses market their products. Business marketing has evolved from printed ads to social media marketing. Social media marketing targets a wider audience compared to printed ads. This is why many businesses from different industries have engaged and ventured into social media marketing Singapore strategies. This can be done through social media marketing professionals or social media agency Singapore specialists. However, every advantage comes with a disadvantage. So, in this article, we will talk about the pros and cons of social media marketing in Singapore.

Pros

Low Cost

This type of marketing can present lower costs. This is because almost all social media platforms are free. This makes it easier to access many entrepreneurs and businesses. Moreover, social media platforms have been trying to make setting up business profiles easier. However, businesses can still opt to level up their social media marketing Singapore tactics by engaging in paid marketing. Social media platforms offer these kinds of advertising opportunities specifically to target a wider audience compared to free posts. Social media marketing agency Singapore specialists are experts in these kinds of ads because they know who to target for your business to maximize your investment.

Wider Reach

As stated in the first point, the social media marketing Singapore strategy offers an even wider reach of the targeted audience. The usual physical store and printed ad advertisements can only reach those that are just within the proximity of the ads. However, with social media marketing in Singapore tactic, a significant number of people can be reached even if they are on the other end of the world. This is specifically achieved through paid advertising where social media platforms offer to post or play your ad in different places targeting different audiences and at a specific time. All of these works and specifications can be made possible with the help of a social media agency Singapore professionals.

More personal

Businesses have noted that ordering and customer interaction in business through social media marketing Singapore platforms felt more personal This is compared to the usual physical store interaction between a sales agent and a customer. On social media platforms, the customer can send a private message and receive a personalized response. Thus, making it more personal. In this article, “Pros and cons of social media marketing in Singapore”, These types of strategies can be provided to you by your social media agency Singapore specialist.

Cons

Time-consuming

The benefits of social media marketing Singapore’s strategy are indeed promising. However, to be able to reap these benefits, one must spend time curating, posting, even following up the contents posted. Curating or making the post alone can be so time-consuming as you have to spend time thinking of contents and pleasing images. The difference between printed ads and social media marketing Singapore posts is that when the printed ads are up, you will not have to do so much work anymore. However, with social media platforms, constant follow-ups, and consistent presence are required. This is where the role of social media agency Singapore professionals might be a big help. They can take over these kinds of work for you.

Security

Since the Pros and cons of social media marketing in Singapore tactics are done through social media platforms, there is a risk to the business’ security. The issue of profile hacking any breach of security is not new. Exposing your business to the world wide web is also exposing it to threats. However, there are many security measures you can take to make sure that this will not happen. This can be another area that a social media agency Singapore specialist can be of help. They are experts in this field so they would know exactly what to do to prevent this from happening.

Grow with us

Grow your business and reach a wider horizon with us. Digital Marketing is a low budget marketing technique for every business. We will be your guide in setting up that social media presence. Tap the right market and widen your reach. Contact us today and start your social media presence tomorrow.

blogging

Making Money Blogging 101: How To Start a Highly Profitable Blog And Dominate Your Niche

by BusinessDigital MarketingTechnology

Do you want to start a profitable blog and make money online? If so, you’ve come to the right place. In this lengthy post (over 6,000 words), I’m going to share the exact steps you need to take in order to starting a profitable blog from scratch and start making money blogging.

I believe that anyone has the potential to start a very successful blog and make a living from it. Thousands of people are doing it, so why couldn’t you?

Michelle, the founder of Making Sense of Cents , is able to consistently bring in over $70,000 each month by teaching others about personal finance and money on her blog.

And she isn’t alone—there’re plenty of people making six and even seven-figure incomes monthly with their blog.

How come is it that so many aspiring bloggers fail, while others like Michelle are able to generate an income that most of us could only dream of?

From my experience, what separates the winners from the losers is the tremendous amount of hard work required to stand out and become popular in your niche.

This wasn’t necessarily true a couple of years back but now that the internet is more crowded than ever, building a name for yourself has become significantly more challenging.

However, it is still entirely possible to earn a full-time income and more by blogging if you’re willing to work hard and dedicate a lot of your time.

If you are determined, serious and prepared to learn, you’re already halfway on the path to succeeding.

In an effort to make the other half as smooth as possible, this massive post offers a clear strategy for you to follow in order to start making money blogging, guiding you through each step of the way.

Blogging changed my life for the better, and I truly hope that this guide can help you do the same. Let’s get started!

***

Contents

Use these links to jump to navigate through the post. Make sure to read all the sections!

***

How Making Money Blogging Works

How making money blogging works and why you should start a blog today.

The Pros and Cons of Starting a Blog

Not sure blogging is for you? Evaluate the pros and cons and decide for yourself.

Choosing The Right Niche For You

You’re going to live with it for a while, so choose wisely.

Coming Up With The Perfect Domain Name

Having a good and effective domain name gives you a huge advantage.

Getting Up And Running With WordPress

How to get your blog up and running in just a couple minutes using WordPress.

Customizing Your Blog Using Plugins And Themes

Customize your blog without a single line of code by utilizing plugins and themes.

Attracting New Visitors With Great Content

How to create great content that performs well in search engines.

Promoting Your Content And Gaining Momentum

No matter how great your content is, it remains useless until it gets read.

Building a Loyal and Active Email List

An active email list is the best tool you can have to make money blogging.

Monetizing Your Blog The Right Way

Explore all the different income streams you can integrate within your blog.

***

How Making Money Blogging Works

Most successful bloggers follow the exact same process in order to make money with their blog. Here’s what it looks like:

Sounds easy enough?

Well, it’s not. Every single part of that process has great depth to it and requires time, motivation and trial and error in order to perfect.

Here’s how Matthew Woodward explains it:

The biggest challenge to starting a profitable blog from scratch is the sheer amount of time and hard work that is required to get it off the ground. Often people are under the illusion that blogging is a quick and easy way to make money online which couldn’t be further from the truth.

However, given that you understand that, today is still a great time to get involved with the online world and start your own blog.

An impressive 409 million people read more than 22.6 billion blog pages each month, a figure that is only rising as more and more people get access to the internet around the world.

So, once again, don’t get the wrong idea—starting a blog shouldn’t be interpreted as a ‘get rich quick’ scheme, but rather as a real business that requires hard work and consistency.

***

The Pros and Cons of Starting a Blog

It’s important to fully understand both the pros and the cons of starting a blog before completely jumping into it.

Pros:

Great way to establish a passive & location independent income: 

Although blogging requires consistent work, you can still earn passively from your older posts and make money even when you’re sleeping.

On top of that, all you really need to work on your blog is a laptop with an internet connection. That means you can work from practically anywhere in the world, whenever you want.

Imagine being able to work straight from the beach in the Bahamas!

Doesn’t require any significant investment besides domain name and hosting:

Unlike a lot of online money-making methods, starting a blog doesn’t require you to waste your money on any expensive courses or programs that don’t deliver results.

All you need in order to get started is a host and domain name so that people can access your blog.

Paves the way to interesting opportunities:

Having a successful blog attracts an abundance of opportunities you would otherwise never be presented to.

For example, it’s quite common for bloggers to be asked to speak at events or participate in webinars, giving them the opportunity to build a strong personal brand.

Having an extensive professional network is very important nowadays, and blogging helps you put yourself out there to facilitate that process.

Cons:

Writing great content isn’t easy:

There’s no denying that the blogging world is becoming more and more competitive by the day.

This means that in order to stand out, your content needs to be more than just satisfactory. Great content must be lengthy and should always prove itself very valuable to your readers.

This requires a lot of time, skill and research which explains why many people get discouraged quickly.

Need to invest a tremendous amount of time:

We know that starting a profitable blog is a legitimate business which makes you an entrepreneur, and it’s pretty commonly said that entrepreneurs are usually the ones who need to work the hardest.

Blogging is no exception—in order to succeed and make money with your blog, you must be able to consistently pump out great content and promote it while completing an endless amount of small tasks on the side.

Takes a while to start seeing results:

If you’re expecting to make a significant amount of money within a couple of weeks, you might as well give up now.

Creating the amount of content necessary to start getting noticed online takes a tremendous amount of time, and even longer for that content to start ranking well in search engines.

Realistically speaking, people start seeing results within 6-12 months if they stay consistent and motivated. You must be patient and trust that success will come.

Summing it up:

Starting a blog definitely isn’t easy and requires an enormous amount of hard work but can be an extremely profitable venture in the long run.

If you understand this and forget the idea that blogging is a quick way to make extra cash online, starting a blog is an excellent way to get involved online and build something for yourself.

Experts reveal the biggest challenges to starting a successful & profitable blog: 23+ Successful Bloggers Reveal The Biggest Challenges (And Fixes) to Starting a Profitable Blog

***

Choosing the Right Niche For You

Picking your blog’s niche (the main topic) is arguably the most important part of starting a blog, yet very few people actually take the time to do it properly.

It’s very important to have a well-defined niche for your blog and stick to it. If you switch from topic to topic, you will have a hard time attracting an audience and establishing yourself as a leader in your industry.

Thoughtfully consider these all these factors before settling down on a niche once and for all:

Factor #1: Personal Connection With the Niche

Generally speaking, you want to have some personal connection with your niche. That could be being passionate about the topic, having a lot of experience with it or simply being great at it.

Why?

Because in order to consistently create valuable content, you need to be either very passionate or very knowledgeable about the topic ― or better yet, both.

I always encourage my readers to pick a niche that genuinely interests them since the more passionate you are about it, the easier it’ll be to stay committed through all the hard work.

Being passionate about your niche in itself won’t guarantee your blog’s success, but will definitely help make things much smoother and more enjoyable in the long run.

Factor #2: Potential to Out-Do The Competition

It’s very important to analyze the competition thoroughly before jumping into any niche.

You shouldn’t run from a certain niche just because of a little competition ― nowadays, nearly every profitable niche will have at least a few competitors already established.

Rather than searching for a niche without competition, you want to look for one where the competitors aren’t that ahead, and there is potential to out-do them.

Here’s what you should be watching out for:

  • Short articles (under 1,500 words)
  • Bad copywriting
  • Poor design & branding
  • Weak social media interaction

If the competitors in your niche have these characteristics, you can create better content than them which we know will naturally shift the search engine rankings in your favor over time.

On the flip side, if your competitors are already near perfect and show few flaws, it’s unlikely that you will be able to out-do them which leaves less room for your blog to be successful.

Carefully examine your competition and determine whether or not there is room for you to grow in the niche. Having more competition in your niche doesn’t mean that you can’t succeed, but rather that it would take much more time and effort.

Factor #3: Money-Making Ability

Before choosing your niche, you must evaluate the possibility of making money and decide if it’s realistic or not. It’s important to ask yourself:

  • What products can I promote within this niche?
  • Is there an active group of buyers to promote to?

Figure out what you want to sell and build your blog backward from there. That way, you can create content based on what you are selling and attract the perfect audience of potential buyers.

Factor #4: Trend In The Niche

It’s a good idea to assess the trend factor of your niche before completely diving into it. Since creating a blog is a long-term investment, you want to make sure that people are still going to be searching for your content in the future.

You can easily learn more about the trend factor for your niche by using the Google Trends tool.

Radio is an excellent example of a niche you wouldn’t want to tap into right now― there has been a steady decline in the interest for over 6 years now with no comeback in sight.

Keep all these factors in mind when you search for your niche so you don’t regret your choice later on. Once you’ve decided on a niche, the best thing to do is to stick with it and work on becoming an expert over time.

***

Coming Up With The Perfect Domain Name

Picking your domain name is a crucial step to starting your blog and should absolutely not be rushed since you generally don’t want to change it afterward.

SiteGround offers a free domain name upon signing up for a hosting package, which I use and highly recommend to all my readers.

Here are things you should be looking for when coming up with a domain name for your blog:

1. Catchy, easy to remember

Your domain name should be simple and catchy so that your readers easily remember it. You also want to make sure that it’s easy to pronounce and spell.

2. Tied to your niche

Obviously, you want your domain name to be related to your niche one way or another. Ideally, your domain name alone should be enough to get a general idea of what your blog is about.

3. Easily brandable

Creating a strong brand is arguably the highest goal for bloggers. Therefore, you want to pick a name that can easily be branded and leave a strong mark on your readers.

Pick a domain name that you love, that you can grow into and that fits well with your future vision for the blog.

If you are having trouble being creative and coming up with a great name, you can use free tools like NameStation to help you find ideas.

***

Getting Up And Running With WordPress

Now that you’ve got your blog’s niche and domain name ready, it’s time to actually create your blog and get running.

The best and easiest way to do this is with WordPress, the most popular blogging platform in the world—in fact, one in four of all websites are powered by WordPress.

WordPress gives you the option to start a free blog hosted on their servers – although this can seem like a great option at first, any successful blogger will agree that it isn’t sufficient:

  • “www.blogname.wordpress.com” domain name which looks very untrustworthy
  • Annoying ads placed on your website
  • No plugins
  • No custom themes
  • No real control over your blog

To use WordPress to its full potential, you must have your own hosting account and domain name. This allows you to exert complete control over your blog and not be limited by the free features.

I highly recommend buying your domain and hosting from SiteGround. They are extremely trustworthy, have amazing customer service, live chat, and reliability, and offer a quick “one-click install” for WordPress.

Click here to visit SiteGround

Blogging Action readers get a discounted price and free domain name. Their hosting accounts offer lightning speeds for WordPress, starting at only $3.95/month!

Once you sign up for hosting with SiteGround, setting up WordPress is a piece of cake. Start by heading to your control panel at www.yourdomainname.com/cpanel and logging in.

From there, you can press the ‘WordPress’ button under ‘Auto Installers’ and it’ll automate the whole installation process for you. All you need to do is wait a couple of minutes, and voila!

***

Customizing Your Blog Using Plugins And Themes

One of the great things about WordPress is the flexibility the platform offers in terms of customization.

Using plugins, you can easily add all the functionality you need to your site without a hassle—if you can think it, it’s probably possible with a plugin. They can automate tasks, fix issues and overall just make your life as a blogger much simpler.

You can seriously find a plugin to do just about anything you can imagine, which is part of what makes WordPress so powerful.

Using themes, you can completely customize the look of your blog without needing to know a single line of code. When you first install WordPress, the yearly theme “Twenty Sixteen” will automatically be activated.

Depending on whether you like it or not, there’s plenty of other options for you to choose from. You can find plenty of free usable themes by going to the Themes section on your WordPress dashboard.

Although there’s many free options to choose from, a lot of people still opt for premium themes. These tend to be more visually appealing and packed with a lot more functionality straight out of the box.

The biggest marketplace for WordPress premium themes is ThemeForest, with over 6000 themes on sale.

Making your blog visually appealing is more important than you might think. In fact, 75% of users admit to making a judgment about a website’s credibility based on the design according to Stanford’s Guidelines for Web Credibility.

Therefore, you should pick a good, professional looking theme to put out the right image for your blog. I recommend is starting off with a clean-looking free theme and upgrading later on in your journey when you start earning money.

***

Attracting New Visitors With Great Content

Now that you have your blog all setup, it’s time to create content in order to attract new visitors and start building a readership.

Google is currently processing over 3.5 billion searches a day and that figure is only going to increase with time. In order to attract new visitors to your blog, you must focus on creating content that ranks well in the search engine results for your keywords.

However, ranking well for competitive keywords is anything but easy and requires a lot of time and effort.

Google updates their algorithms at least once a day on average with one goal in mind: to increase their user satisfaction. For search engines, this translates to providing the best and most relevant search results to the users.

This means that now more than ever before, bloggers need to focus on writing content that provides actual value to the readers in order to rank well in Google.

Focusing on user satisfaction and creating content that genuinely helps your readers is the best strategy for the long-term growth of your blog.

Here are a couple things that you should keep in mind when writing a new post to make sure that you are optimizing your user satisfaction as much as possible:

1. Target Long-Tail Keywords With a Clear Intent Behind Them

A great way to increase your user satisfaction and SEO is to target keywords that have a clear intent behind them (what the searcher is hoping to find) and creating your content accordingly.

By targeting long-tail keywords (keywords of 4 or more words) instead of simple broad keywords, you can create content that is perfectly tailored to the intent behind the search and blow your user satisfaction through the roof.

These kinds of keywords also have a much higher click-through rate and conversion rate while having less competition for the top rankings than broader keywords.

Learn my step-by-step strategy for finding long-tail keywords with little competition (without using any paid tools): The Ultimate Guide to Finding Long-Tail Keywords That’ll Skyrocket Your Search Traffic

2. Use Good Post Structure and Formatting

Since this is something that has been tested and experimented for years now, most content marketers agree on what good post structure looks like. Here is a quick breakdown:

Attention-grabbing headline:

Headlines are just as important as the content itself—only readers who are drawn in by the headline will read the rest of the article. Your headline needs to instill curiosity in your readers and make them incapable of resisting clicking.

Sub-headlines:

You want to organize your content into small, more focused parts. Since the majority of your visitors will only skim through the post, this allows them to find what they are looking for with ease.

Short paragraphs:

Break down your content into short paragraphs of 2-3 sentences. That way, it makes it much easier fir your readers to take in all the information and overall makes for a better user experience.

Lots of images:

Images are one of the best ways to capture your reader’s attention. In fact, content with relevant images gets 94% more views than content without, so make sure you are consistently integrating plenty of useful images.

Lists:

People love lists. Using numbered or bulleted lists is an excellent way to make your content easier to digest and understand. Plus, the indentation will draw the reader’s eye. Win win!

You should also try to aim for your content to be at least 1500 words in length. Not only does this provide more value to the searcher, longer posts tend to rank higher in search engines according to a study conducted by SerpIQ.

The study found the average content length to be above 2000 words for content ranked in the top 10 search results. It’s also been found that longer posts get shared significantly more and get more backlinks for SEO.

There’s no magical amount of words that will get you top rankings, but there is a clear trend that longer is better.

3. Always Research What You Write!

Unless you’re already one of the top leaders in your niche (and even then), you’ll need to do your share of research in order to write great content.

To truly provide your readers with the best content possible, you can’t take any shortcuts – you need to do your research and make sure that what you are saying is accurate and actionable.

***

Promoting Your Content And Gaining Momentum

As hard as creating high-quality content may be, you still have a lot of work to do before people start reading and interacting with it.

There are over 2,000,000 new blog posts being published every day, making harder now than ever to make your content stand out and get seen by the right people.

For your articles to start ranking in search results, you need to manually promote them and push to get them right under your target audience’s eyes. It doesn’t matter how good your content is, it is simply useless until it gets seen.

Once people start reading and sharing your posts, you blog will start gaining momentum and naturally climb the search engine results with time.

Here are some methods that have been proven to work time after time which you can use to promote your posts and starting building momentum for your blog:

Method #1: Email Outreach

Although this approach is tedious and boring, it actually works and consistently provides results when done correctly.

Simply put, you send out personalized email to popular bloggers in your niche asking for your content to be shared. Although most people will probably ignore you, a small percentage will share your content and sometimes even give you a backlink.

Here’s a quick rundown of the necessary steps to performing effective email outreach:

1. Get noticed beforehand

Comment on their posts, share their content on social media… Do anything to make a good impression on the person you are planning on reaching out to.

People are much more likely to open email from a name they recognize and if they see that you’ve been actively helping their blog out, it’s not unlikely that they’ll do the same for you.

2. Personalize your email

Most successful bloggers get tons of automated outreach email every day and if you don’t make your email stand out, they probably won’t read it.

You can personalize your emails by asking genuine questions about one of their posts, complimenting their work or really anything that will catch their attention.

3. Ask for your content to be shared

Once you’ve gotten noticed and personalized your email, you can eventually ask them to share your content. Wait for the right opportunity and make sure you don’t seem desperate!

Method #2: Guest Posting

Another great way to get noticed in your niche is by writing for other top bloggers.

Most successful bloggers have a hard time consistently producing content and therefore will gladly publish your post if it meets the blog’s standard.

Getting on other successful blogs doesn’t only increase your authority in the niche but will also draw in a steady amount of traffic to your blog through your author bio which links to your blog.

Here’s what you need to do:

1. Find a good post idea

Successful bloggers get a ton of guest post ideas pitched to them. To stand out, you need to find an exciting idea for a post that fits well with their audience and that they’ll really want to publish on their blog.

I recommend coming up with at least three good ideas to suggest to increase your odds of getting the gig.

2. Pitch your idea

You want to pitch your idea using a friendly and respectful email approach. Be polite and don’t hesitate to compliment their work or offer your help with anything.

Present your post ideas and try to sell them on why it would be a great addition to their blog. Here is a template of what your pitch email could look like:

3. Write the post

Once you get the green light from the blogger, it’s time to actually write the post! Don’t rush it and make sure you’re proud of it before submitting it.

That way, you make not only a good impression with that blogger but with his entire audience.

Learn more proven methods to help promote your content and draw more traffic to your blog: Boost Your Traffic: 11 (Free) Methods To Promote Your Blog Posts

***

Building a Loyal And Active Email List

Building an email list should be your absolute priority if you’re planning on making money with your blog.

Your email list allows you to transform one-time visitors on your blog into loyal supporters that actively support and share your work. Furthermore, it enables you to deepen your relationship with your audience and sell products to them with ease.

Here’s what you need to know to implement email marketing correctly on your blog:

1. Set-Up Your Email Marketing Service

To manage your email list and send emails to many people at once, you’ll need to sign up to one of the many email marketing services out there.

I highly recommend my readers to use Drip since it provides the latest email marketing automation technology for just a fraction of the cost. They offer a free 30-day trial, as well as a 1$ monthly plan for bloggers who are just starting out.

What’s great about Drip is that you can easily set up automated sales funnels to make your email list work entirely on auto-pilot. In other words, you can program your emails beforehand and only worry about growing your email list.

Of course, your automation doesn’t need to be as complicated as the one above when you’re starting out. Either way, Drip provides everything you need from an email marketing service and more.

2. Add Opt-In Forms To Your Blog

Next, you’ll want to add some forms on your blog so your readers can subscribe to your list. Here are some the most common places to integrate opt-in forms:

  • Sidebar widget
  • Bar at the top of your site
  • Pop-up form
  • In-content
  • After your posts

The easiest way to design these forms and integrate them on your blog is by using a list-building plugin like ThriveLeads. I’ve been using ThriveLeads for a while now and would recommend it to all my readers who want to build their email list faster.

It enables you to design clean looking opt-in forms using a simple drag and drop editor and quickly implement them in the best locations to get as many sign-ups as possible.

You can also use a free alternative such as SumoMe, although you don’t get nearly as many features and are very limited regarding design and customization.

3. Always Offer Something In Exchange

The best way to dramatically increase the amount of email sign-ups you get is by providing a gift in exchange for subscribing, like in the example below.

This gift, called a ‘lead magnet’, needs to be valuable to your readers and tempting enough for them to enter their email address and subscribe to your list. Here are some ideas:

  • Free eBook or report
  • Discount coupon
  • Email course
  • Checklist
  • Template

The key to creating a high-converting opt-in is to think of what problems you average reader would have, and present the solution as your lead magnet.

4. Keep Your List Warm

Before you can start making money with your email list, you need to develop a real relationship with your subscribers by sending them helpful content, freebies or simple advice.

That way, your subscriber will be much more likely trust your recommendations and buy from you when you start selling or promoting products.

To warm up your list, you can send things like recent blog posts, useful guides, free ebooks, case studies and such.

It’s not the size of your email list that matters, but rather the relationships you maintain with your subscribers.

Learn more about building an email list, warming up your subscribers and creating high-converting emails: List Building Made Simple: The Beginner’s Guide to Email Marketing

***

Monetizing Your Blog The Right Way

Finally, the exciting part!

When it comes to making money with your blog, you only really have two options: to sell your own products, or to promote other people’s products using affiliate programs.

Although many bloggers try to monetize their blog using simple ad placements, these tend to be very ineffective unless you have a massive amount of visitors coming to your blog.

That’s why your email list is so important—by maintaining an active relationship with your readers, you can pitch them something they need and make money that way.

It’s commonly said that one email subscriber is worth 1$ a month. Based on that figure, you could be making $120,000 yearly with a well-maintained email list of only 10,000 subscribers. Not bad!

Let’s explore our options:

Promoting Affiliate Products

Affiliate products are great because they enable you to sell something without actually needing your own product.

Simply put, you promote another company’s product and get a commission for every sale you refer. This means you can recommend high-quality products from established businesses to your audience and make money that way.

Take a look Pat Flynn’s monthly income breakdown for example and you will see that the majority of his earnings come directly from affiliate sales.

The affiliate marketing spend in the United States alone is predicted to reach 4.8 billion in 2016 and is rising quickly—this means that there’s a lot of money to be made right now and in the future.

Here’s what you need to do in order to find affiliate programs to promote and start getting sales:

1. Check if any products or services you already like have affiliate programs

Many products or services that you already use and like may already have affiliate programs that you can promote. You can find out with a simple Google search “[Name of product or service] affiliate program”.

2. Look at what affiliate programs your competitors are promoting

A good way to find out what the good affiliate programs in your niche are is to see which ones your competitors are promoting. Search through their site and find out which products they are linking out to—odds are, they are an affiliate.

3. Join affiliate networks

Another great way to search for affiliate programs is to join affiliate networks. Simply put, they are a grouping of many affiliate programs under one roof. Here’s a couple worth checking out:

Before promoting any affiliate program, you should try it out for yourself and make sure it’ll actually provide value to your readers.

Never promote products that you don’t know and trust―your relationship with your readers is the whole foundation of your blog’s success and it isn’t worth it to put it on the line for a measly affiliate commission.

Promoting Your Own Products

Another powerful method to monetize your blog is to create and sell your own products or services.

It doesn’t need to be anything complicated―it could be anything from a simple eBook to a complete online course, as long as it’s relevant and of useful to your audience.

By selling your own products, not only do you keep 100% of the profits for yourself, but you also keep the customer and can continuously re-market to them in the future.

Darren Rowse from ProBlogger revealed that the main income stream for his blog is the sale of his personal eBooks.

If you like thinking big, you can even go beyond the simple eBook or online course and launch a full-fledged business using your blog as leverage.

For example, when Spencer Haws from Niche Pursuits noticed that there was a huge market gap for straightforward and efficient keyword research, he had the brilliant idea of launching his own software., Spencer was able to build up a lot of anticipation for his upcoming release.

By using his blog and active email list, Spencer was able to build up a ton of anticipation for his upcoming release.

As a result, the launch of his keyword research software Long Tail Pro was massively successful and eventually turned into a multi-million dollar business.

Other Ways to Monetize Your Blog

As your blog grows and becomes more popular, you’ll discover more and more opportunities to make money using your blog.

Most successful bloggers utilize multiple income streams on their blog to maximize their profits―for example, Darren Rowse has at least 12 different sources of revenue from his blog.

Here are some extra ways to monetize your blog and maximize your profits:

1. Consulting/Coaching

If you have the reputation of an expert in a niche, people will come looking for your advice on certain things. It’s easy to monetize this by offering a consulting and/or coaching services on your blog.

Offering consulting works best when you’re considered an expert in your niche and you have a lot of valuable information to share.

People like Neil Patel who are known leaders in their industry can make a significant amount of income on the side by offering their consulting services.

2. Paid Speaking

Although this also requires you to be a well-known expert in your niche, if you are it’s an awesome way to make extra money while promoting your brand and networking at the same time.

For this to work, you must be very comfortable with public speaking and have the skills to prepare an impressive presentation.

Go out your comfort zone!

3. Membership Site

Another great way to monetize your blog is by turning it into a membership site, giving access to certain content or tools only to paying subscribers.

Blog Marketing Academy released their ranking of the best blog monetization methods and surprisingly, membership sites came up on top of the list.

For example, they offer a premium membership on their blog known as the Blog Monetization Lab, which contains all their exclusive content and courses for a one-time fee of $390.

Depending on how much time and effort you are willing to put into creating exclusive content, setting up your own membership site could be very profitable.

4. Selling Your Blog?

Although this isn’t technically a blog monetization technique, selling your blog is an excellent way to make anywhere from 12-24 * your blog’s monthly revenue up front without too much hassle.

There’s a huge market online for buying and selling websites that are making money, and very sophisticated platforms exist to make the sale process easy.

The best place to start is Flippa, the most popular destination for buying and selling websites. There, you can easily list your blog for auction to be viewed by thousands of buyers with cash in hand.

***

Conclusion

Congratulations on making it through the entire post! It sure took a while to write it all up, but I hope it helps you start your own blog and quickly dominate your niche.

Don’t forget that like any real business, starting a profitable blog takes time and a lot of consistent effort. You shouldn’t expect results right away, so just keep working hard and success will come to you eventually.

If you enjoyed this post, consider sharing it with your followers. It took me a while to put it all together, and I would appreciate the extra help. Thank you!

copyright free images

10 Copyright Free image websites

by Social MediaTechnology

Every website has the desire to have free stock photos to make the content more attractive. This time Gizmo Concept will share free and royalty-free image provider websites.

Images play an important role in an article. As millions of people keep saying that ”  A picture is worth a thousand words  .”

Yes, it is true! Placing some quality images is always a good idea to use as it helps describe content more effectively and also attracts users.

Where to Get Royalty-Free Images

When it comes to getting images, there are several websites that offer a wide variety of images. But unfortunately, it’s not royalty-free images at all. You have to pay a certain amount of monthly or yearly subscription according to their plan, to be able to download images from their website.

What is a disappointing fact for website owners and bloggers, because they have to use a lot of images to create content that stands out, and it’s impossible for anyone to buy any of that?

But take it easy! On the other hand, there are also some cool websites where you can find some large collections of images, and those are creative commons images for the public domain. That is, it can be used for personal or commercial use.

Also read Designer’s Delight: A List Of Must-Have Free Resources.

Best Free Image Provider Websites in 2020

1. Stocksnap.io

URL: https://stocksnap.io/

Stocksnap.io

I really like this Website, which is simple and also offers tons of free stock photos. Great filter options like Trending, most viewed downloads, favorites, dates can please any user.

The personal admin recommends all the above websites to find some royalty-free images at a very high resolution. Easy to browse and can download in one click what more users want while looking for some free photos for them.

2. Free Images

URL: https://www.freeimages.com/

Free Images

One of the best and lesser-known websites for downloading high-resolution free stock photos. The image category is quite large, and you can download images with a resolution of 5000 * 3000.

And these are all free images for commercial use too. It’s quite refreshing to have high-quality images that are completely free. Each drawing is described with complete specifications.

Like which camera is used to shoot the image, focal length, ISO speed, Flash, brightness, distance, aperture, etc. So you can have a good understanding of the images before downloading them.

3. Pixabay

URL: https://pixabay.com/

Pixabay

This is one of the most used bloggers and a few other things. It’s simple, and we can download images very quickly. Additionally, large quality and variety of images can be found here.

We can get lots of free photos here and they can be used for commercial use too. It is also available on Android and IOs. Not only free images, but free videos can also be found on Pixabay. All images can be filtered according to our needs quite quickly.

4. UnSplash

URL: https://unsplash.com/

UnSplash

Unsplash is a great website that has an excellent search feature as well which simplifies the job quickly. You can find several categories of images such as wallpaper, technology, etc.

A good preview has been offered to see the whole image in detail.

5. Pexels

URL: https://www.pexels.com/

Pexels

Pexels also has a large variety of HD Quality Images. I have seen a very high-resolution image in this case around 5785 * 3857 which is sufficient for any kind of commercial use.

So Pexels can be a great destination that’s always looking for detailed, high-resolution images.

6. FreeRange Stock

URL: https://freerangestock.com/

FreeRange Stock

Free-range to ask us to sign up for free to download royalty-free images. But yes, spending a few minutes signing up won’t have us regretting it because we can get what we like. If you are looking for some free high-resolution images, this could be a great website for you.

7. PhotoPin

URL: http://photopin.com/

PhotoPin

PhotoPin is not like any other website at all, it will make us think of Pinterest. Apart from having Photo Solution HD, PhotoPin is a website that loads very fast and feels very light, which is an added advantage and saves a lot of time searching for images.

But yes all the images are not with the same resolution but still have sufficient size for commercial use. Easy filter options are provided which makes searching much easier.

8. Picjumbo

URL: https://picjumbo.com/

Picjumbo

PicJumbo is another destination for finding images as needed. Premium memberships start at $ 10 / month, you can use that plan too. In fact, according to the admin a free account will also be enough to search for images.

9. GoodFreePhotos

URL: https://www.goodfreephotos.com/

GoodFreePhotos

This can be a destination where we can get some great quality photos in various categories. So far this domain has more than 17k photos. And all of them are copyright-free high-resolution photos that can also be used for commercial use.

You will also be able to see some interesting vectors and clip art that can be useful for your website and all of them are also free for commercial use.

Images can be easily filtered with the search option and what’s more, it’s already separated by country too, where the photo was taken, which is pretty cool.

10. Reshot

URL: https://www.reshot.com/

Reshot
email marketing

What is Email Marketing?

by Digital MarketingTechnology

Email Marketing is a digital marketing technique that allows you to develop relationships with customers through sending emails. Email marketing allows you to attain leads for your business and allows you to turn buyers into customers and customers into loyal fans.

As of 2022, Email Marketing is still the most efficient channel beating out SEO, Affiliate Marketing, and Social Media. Email Marketing is the best way to nurture leads and allows you to develop a loyalty between customers.

The reason why email marketing is important is that email communication is the No.1 communication channel. 99% of the email users check their emails on a regular basis that is greater than any other communication medium.

The best thing about email marketing is that emails are personalized and your own. Like your social media account could be deleted at any time without any notice but no one can take away the email list from you. Also, the emails convert better.

People who buy the products through Email Marketing spend 138% more than those who don’t receive email offers. Also, email marketing has a higher ROI (Return Over Investment) of 4400%. And at this point, if there are doubts in your mind remember that the average order of an email list is 3 times higher than that of social media.

Steps in Email Marketing

Steps in Email Marketing
  • Get Permission
  • Blasting Emails
  • Tracking

1.Get Permission

Obviously, no email campaign will start without getting permission from the owner to whom you are sending the emails. There are two kinds of email campaigns and strategies namely push notification and pull notification. In push notifications, emails are sent to the client as per their request, whereas in pull notifications the emails are sent to the client without any prior informing or notification.

Usually, Lead Magnet is the best strategy to gather and collect the database of emails with their permission. In Lead Magent we offer something for free to the client to get their emails like free EBook, White Paper, Free Downloads, New Product Release/Updates, Research Paper, or others.

How to grow an email list?

The best way to grow the email list is by putting a contact form on your website and receive emails and contact details from there. However, most of the time this strategy does not work well. The best way to blast your email contact list is to make the positive and mature use of Lead Magnet. The following are the characteristics of a mature lead magnet.

  • Consumable
  • Actionable
  • Noticeable Improvement
  • Relevant
  • Timely Available

How to create a website form (opt-in form) that converts?

The following are important points to optimize the opt-in form to get leads using the website form.

  • Compelling Headline.
  • Knowledge Adding Description.
  • Attractive Visuals.
  • Simple Form
  • Engaging Subscribe Button

2.Blasting Emails

Blasting Emails

Email Marketing is all about expectations and it entirely depends on you how to set these expectations. Strong CTA (Call To Action) with regular and consistent Follow Up Emails will make your campaign to go positive. Let’s take an example if you are sending 2-3 emails per week instead of sending daily you are up for failure.

Similarly, daily updates and not updating the client with the regular updates in a product will also result in the failure of your email marketing campaign. This is why the follow-up emails are so important in the success of your marketing efforts.

How to write a great email newsletter?

Obviously, there is a good email newsletter and a bad email newsletter. There are Soft and Hard Bounces in the Emails Blasting. Soft Bounces of emails are due to technical errors whereas if you are receiving hard bounces it is definitely the fault of yours, in hard bounces the customers are not likely to receive emails from you.

Usually, Hard Bounces happens when a business fails to maintain consistency or uses a poor form to contact. Therefore Email lapse should not be so long. The ideal pace of sending an email is one per week instead of sending too many at the same time.

For a great email newsletter, messages and updates should be mixed. For example, your email newsletter might contain a list of updates and images balanced by friendly memos and personal messages. The newsletter is the best way to develop a good relationship with customers rather than adopting the way of pitching up.

Best Email Marketing Service/Best Email Marketing Software

Best Email Marketing Service/Best Email Marketing Software

The best email marketing software or service to run any campaign using email marketing is.

Optin Monster

Optin Monster allows you to create opt-in forms as well as A/B Testing without the need of any developer. It is one of the best WordPress plugins to generate leads. Optin Monster allows you to easily create personalized, targeted, and dynamic forms that can be embedded anywhere and anyplace in the site.

Constant Contact

Constant Contact is one of the largest and best email marketing services in the world. Constant Contact allows you to manage your subscribers and lets you create professional email designs with the help of drag and drop editing tools and features.

Constant Contact lets you send automated emails to new subscribers using the contact list as well as also lets you track the performance.  You can try the constant contact trial for free for 60 days. After the plan will start at 20$ per month. According to the WP Beginner, Constant Contact was the best marketing service of 2019.

Send In Blue

Although Send In Blue is not a complete email marketing software but one of the best SMS Marketing Software. With the aid of the drag and drop tools, it is one of the best and easy to use marketing platforms that allows you to create engaging emails, automated workflows, and segment users.

Send In Blue lets you send 300 emails per day for free. However, paid plans start at 25$ per month. Adding an SMS will cause an additional cost that is based on your needs.

Drip

Drip is a marketing automation tool that lets you create complex automation workflows as well as conditional statements within email campaigns. Drip plans start at 49$ per month for up to 2500 subscribers and a pro at 99$ per month to send emails to 5000 subscribers. Both plans allow you to try trials for 14 days. Enterprises plans for more than 5000 subscribers requires you to contact Drip.

AWeber

A Weber is another of the best email marketing service that provides you a wide range of tools such as auto-responders, segments, email building list as well as tons of other tools. AWeber provides great customer support and lets you send targeted emails by combining AWeber with Optin Monster. Weber plans start at 19$ per month with 30 days free trial.

Convert Kit

Convert Kit is one of the best email marketing tool if you need some advanced features such as complex autoresponders with combining Optin Monster. It is a kind of CRM Tool (Customer Relationship Management) with a heavy price tag. Convert Kit is best for authors, bloggers, and speakers.

Mailer Lite

Mailer Lite lets you create auto-responders as well as responsive emails with the availability of the A/B Testing tool. Mailer Lite lets you send targeted emails to specific subscribers. The free plan of Mailer Lite lets you send 1000 emails to 1000 subscribers for free.

3.Tracking

Tracking

An effective marketing campaign also includes tracking. Segmentation allows you to group your customers based on demographics, location, gender, and interests. The three most important factors in tracking the success of emails are open rate, click-through rate, and unsubscribers.

How To Improve E-Mail Open Rates?

Improving the Email Open Rates is super-important in the process of Email Marketing because after segmenting your users, building an email list, collecting data and email, and finally adopting the email marketing service to send emails. If your emails are unopened or bounce back all your marketing efforts will go effortless. So here, we have suggested to you some of the best tips increase the open rates of your email.

  • Avoid Spam Filters
  • Remove inactive subscribers to keep your list clean.
  • Focus on Timing
  • Make Your Subject Line Captivating
  • Be Friendly
  • Inject Some Humor

Avoid Spam Filters

The most common problem that most email marketers face is that the emails went to the spam folder. In order to avoid spam in email marketing, you first have to acquire the permission of the recipients to whom you are sending emails. Second, you have to adopt the recommended email service provider to send emails.

Here are some of the tips to stop your emails from getting into the spam folder.

  • Make sure that all the recipients have granted you permission to send them emails.
  • Send your emails from the reputed email address. Make sure that this IP has not been used to send spam emails in the past.
  • Use verified domains to send emails.
  • Keep your email template’s code neat and clean.
  • Use captivating and engaging meta-tags.
  • Ask subscribers to add your email address to their address book.
  • Avoid excessive use of spam trigger words like discount, cash, buy, clearance, and others.
  • Don’t use deceptive subject lines.
  • do include your location.
  • Make subscribers to opt-out of your emails.

Remove Inactive Subscribers to keep your list clean

It is very important to remain in touch with your subscribers on a constant basis. It is very important at this point to record to notice whether the users are interested in your products or not or have changed their accounts. To keep your email list updated all the time it is recommended to remove the inactive subscribers. It is very important to note at this point that inactive subscribers are those who have not responded to your emails over the past 6 months.

Also, try to engage again and again with your inactive subscribers not more than 2-3 times to check whether they are active or not.

Focus on Timing

Focus on Timing

Timing can make or break your email marketing campaign and also has an effect on the open rate of your email. It is therefore very important to focus on the timing of your campaign. A/B Testing will allow you to predict the perfect sending time to send emails.

Usually, the open-rates, unique click rate, total click rate, and click to open rate of emails are higher on the day of Friday, whereas the conversion rate is higher on Saturday. The bottom line is that imagine a day in the life of your audience. Imagine what they are doing on Monday or Morning/Afternoon/and Evening, also notice their activities at different times of the day.

Make Your Subject Line Captivating

If you want to increase the open rate of your email, then the subject line is the most important element. Your main focus should be the subject line should be captivating and you should encourage users to click on the email and open it thus increasing the open-rate.

Be Friendly

Always write like a Friend. It is the only way to appeal in a general tone to your subscribers. Let’s Take an example.

“We are offering discounts to our customers.”

It would be better if we say like.

“Check Our Our Amazing Deals.”

Inject Some Humor

Humor is the best way to make an instant connection. It is entertaining, personal, and engages the reader’s mind. It is always recommended to be clever and humorous and try to make use of humor in the subject line of your email. However, you don’t have to be a comedian in order to write a humorous email.

Optimize For Mobile

Optimize For Mobile

Almost 67% of all emails are opened on mobile based on the product, email type, and target audience. Therefore you cannot ignore mobile users in any way. In order to optimize for mobile, you have to make sure that emails are responsive and the media included within the email are optimized and easily loadable. Also, the long subject lines cut off therefore you have to take care of it.

Here are some of the tips to optimize your email for mobile.

  • Keep the formatting simple relatively under 600px.
  • Use the large font as small fonts are difficult to read on mobile.
  • Use small images as they are responsive and easily loadable.
  • Use larger CTA Button, Larger CTA Buttons are easy to tap with a thumb.
  • Don’t place two links one after the other. In this user can tap on the wrong button and will eventually end up doing nothing.

How to create an effective Email Marketing Strategy

The following are some of the tips to build an effective email marketing strategy.

  • Set a goal for your email marketing campaign.
  • Decide on the email type you send.
  • Segment your Audience.
  • Make use of the right technology.
  • Create Eye-Catching Email Template.
  • Follow-Up
  • Create Engaging Subject Line.
  • Draft Email Marketing Copy.
  • Design Your Email.
  • Test as well as Track your Email Campaign.

How To Get Email List?

Effective Email List will allow you to get the highest ROI. The following are some of the tips to build an effective email list.

  • Put-Up Sign Up Form on your website.
  • Create Newsletter Sign Up.
  • Install a Pop-Up to Collect Data.
  • Drive Sign Up using Social Media.
  • Add more subscribers to an existing email list.
  • Use Lead Magnet.
  • Create and Send Compelling Emails.
  • Build a Captivating and Engaging Landing Page.

How To Do Email Marketing?

How To Do Email Marketing?

Create An Email Marketing Plan

Defining an email audience is the first step to be successful in the email marketing campaign. Knowing your audience will allow you to effectively communicate with them. MailChimp allows you to better segment your audience. Besides, using MailChimp you can also send personalized and targeted emails to your users that help in increasing engagement, build a relationship, and will result in a higher ROI.

SignUp Sources

signing up Resources will allow you to build an effective email list. Different signup resources will allow you to build an effective email list. Lead Magnet can help you in this regard. In Lead Magent you offer the user something free for their email address.

Segment and Grouping

In Segment, you have to make small groups within the larger audience. Segmenting your audience will allow you to send relevant and personalized emails to your email subscriber list and will allow you to attain better results. Mail Chimp Segmentation tools will aid you a lot in this regard and can increase your Click-Through Rates as well as e-commerce orders.

Decide on what to write

Content Marketing Strategy will allow you to decide what to write to your email subscribers list. Purposing your email content will provide you the direction and write the content that results in more and more signups as well as conversions.

Determine Sending Frequency and Goals

Sending emails at a constant pace and targeting with effective content will allow you to attain the goals of your email marketing campaign. Irrelevant emails targeting and blasting the emails to the inbox of your subscribers without any effective plan and content in hand will end up at nothing without any results.

Designing the Emails

While Designing the Emails, always keep the message and your goals straightforward. Plan out the hierarchy of your email content and design the content of the email in such a way that the reader can easily scan the entire email if they are short of time. Also, pre-design the template and design of your email, Clean your code clean by keeping in view its responsiveness and make the reader easy to scan the entire email.

Marketing Automation

Automation is a series of emails that are targeted. Using the marketing automation you can set up your email marketing campaign as well as the follow-ups emails. While automation also has a higher ROI. Email Marketing Automation allows you to better manage your campaigns and allows you to attain a higher ROI as well as more conversions.

Tracking

Tracking your email marketing campaign is the last step towards your destination. Setting up the campaign and forgetting it is the proper way. Tracking and Testing different things will pre-prepare yourself for the next strategy and campaign and will make you come to know the things that what is working and what is not.

Conclusion

We have guided you in detail on the step by step process of Email Marketing. Following up on all the above steps will result in the definite success of your campaign.

email marketing

List Building Made Simple: The Beginner’s Guide to Email Marketing

by BusinessDigital MarketingTechnology

If you’re not capturing emails on your website yet, you’re really missing out. Email marketing is one of the most powerful and cheapest ways to advertise your website.

It allows you to transform a one-time visitor to your site into a life-long customer that you can keep marketing to (until they unsubscribe, of course).

This means that you can build a relationship with your website visitors and gain their trust, hence making it much easier to sell your products.

Here are all the different topics the Beginner’s Guide to Email Marketing is going to cover:

That being said, get ready to take notes and let’s get started!

Why You Should Be Email Marketing

With all the hype around social media, people tend to forget how efficient email marketing really is.

First off, the total reach that email marketing has is practically unbeatable – there’s currently close to 2.7 billion active email users in the world and the majority of them check their email at least once a day.

Email marketing allows you to build credibility and create a strong relationship with your website visitors.

Since people enjoy doing business with people they know and trust, this will dramatically boost your sales.

Not surprisingly, email marketing is also the traffic source with the highest return on investment – on average, each $1 spent on email marketing returns $43.

Not everyone who visits your website will be ready to make a purchase or sign-up to a service. By capturing their emails, you’re given the opportunity to convince them by providing them with helpful and valuable content while building your brand at the same time.

Also read How To Build Your Networking Strategy.

There’s plenty of statistics that back up the importance and efficiency of email marketing:

  • Email conversion rates are three times higher than social media. (Source: McKinsey & Company)
  • 91% of consumers check their email at least once a day. (ExactTarget)
  • 89% of marketers say that email marketing is their primary tool for lead generation. (Source: Mailigen)

Now that you know why email marketing is so important to you as a marketer, it’s time to learn how you can implement it on your website.

Setting Up Your Email Marketing Software

To start building your email list, you’re gonna need email marketing software. What these programs do is keep track of all your email subscribers and allow you to set up autoresponders or simply send out newsletters to your list.

Most of these softwares cost a monthly price, but I’ll be showing you a great option if you are just starting out and don’t have a lot of money to spend.

Here are some of the best email marketing software out there:

GetResponse:

The reason I like GetResponse is because of how easy it is to use and how many great features they have. You can set-up time or action based autoresponders, create and host landing pages, create visually emails using their builder and other cool features. They offer a free trial for 30 days, then the pricing starts at $15/month.

TRY GETRESPONSE

AWeber:

Aweber is one of the most trusted names in email marketing. Although it doesn’t have all the features that GetResponse does, AWeber claims a 99% delivery rate (getting the email to their inbox rather than the SPAM folders) which is impressively high. Like GetResponse, they offer a 30-day trial and the pricing starts at $20/month.

TRY AWEBER 

MailChimp:

MailChimp is probably the best starting point for beginners since they are one of the few email marketing companies who offer a free for life plan limited to 2000 subscribers and 12000 emails a month. Although this won’t suffice once you have a bigger list and need to send more emails, it’s a great option for those who don’t want to invest into email marketing tools yet.

TRY MAILCHIMP

How To Build Your Email List

To build your email list, your will first need to have traffic coming to your website.

I won’t be covering how to get traffic in this post since I’ve covered the topic in depth in both my guide on making money by blogging and on how to promote blog content.

Once you have traffic coming into your website, you’re halfway done. Now, all that is left to do is capture as many of your visitors’ email as possible so that you can keep marketing to them even after they leave your site.

On average, 83% of people leaving your website will never return – hence why capturing emails is so important.

Creating A Lead Magnet

The most efficient way by far to capture emails is by using lead magnets.

Simply put, lead magnets are basically a bribe that you offer your visitors in exchange for their email. Here are some examples of good email opt-in pages using lead magnets:

A lead magnet can be really anything that you can offer to your website visitors. Here are some ideas:

  • Step-by-Step Guides
  • EBooks
  • Free Shipping
  • Free Trials
  • Templates
  • Checklists
  • Free Consultations
  • Coupons
  • etc…

The key to making a good lead magnet is finding out what your website visitors really want.

The best way to do this is to research more about your target audience and come up with your website’s buyer persona.

A buyer persona is basically the ‘ideal’ person to represent your target audience as a whole. Creating buyer personas can help you figure out what your target audience really wants, and can help you create better, more relevant content.

Another thing you can do to find inspiration when creating your lead magnet is spying on your competition.

Odds are at least one of your competitors will be using lead magnets with their opt-ins, so you can see what’s working for them and learn from it.

Different Ways to Integrate Your Opt-in

At this point, you have a good lead magnet that your audience will want badly enough to exchange their email for.

The next part is making sure that our visitors are actually presented to it in the best way possible.

Using pop-ups is the most popular way people integrate their lead magnets because it works. The problem with pop-up ads is that you’re interrupting the readers browsing and they might not like that.

In fact, 70% of Americans say they get annoyed by irrelevant pop-up ads – this means you need to be offering them something worth their while to make up for interrupting them.

Although it is intrusive, integrating a pop-up email opt-in can dramatically increase your conversion rate.

For example, blogger and crafter Nikki McGonigal experimented by implementing a pop-up email form rather than a sidebar form. This was the pop-up she used:

This resulted in her getting 1375% more sign-ups than from the sidebar form. Imagine if she was using a quality lead magnet! These were her stats after 8 months:

Even though some readers will find your pop-ups annoying, it’s a worthy sacrifice to exchange for super fast list building.

Plus, it’s been found that adding relevant pop-ups to your website barely has any effect on your site’s traffic and bounce rate (visitors who view only one page and leave).

Another way to integrate your lead magnet is within your content. Here is a great example of something like this in action:

Doing this takes a bit more work however because the lead magnet needs to be very relevant to the content of your article, so you will most likely need multiple different lead magnets which can be hard to manage.

In the example above, the lead magnet used was a cheat sheet version of the whole post.

A free and simple way to start integrating email opt-ins to your site is the WordPress Plugin ‘SumoMe’.

SumoMe is basically a complete toolkit to grow your website. You can use it so set up pop-up forms, top bars, and many other cool features. Although full access requires a monthly subscription, they offer a free version for all of their tools.

They also provide super easy integration with most big email marketing software, so you don’t need to know a single line of code to integrate this to your website.

Split Testing Your Email Opt-ins

You should always be trying new things and split testing to make sure you’re getting the highest conversion rate possible on your email opt-ins. If you haven’t heard of A/B Split Testing, it’s not as hard as it sounds.

It’s pretty straight forward – you send some of your traffic to Version A of your website and some to Version B.

Then, whichever is converting better is the winner. You can keep split-testing practically forever as there’s so many different little things you can split test that can affect your conversion rate, such as:

  • Lead magnet
  • Headline text
  • Colors
  • Button text
  • Removing or adding fields to your form
  • etc…

You only want to split test a single change at once so that you have a constant variable to compare too. For example, a blue button vs an orange button while the rest of the opt-in is the exact same.

That way, you can actually see what changes are boosting or decreasing your conversion rate.

If you are making visually appealing email opt-ins with tempting lead magnets, you will be able to convert a good amount of your website visitors into email subscribers and hence quickly build up your email list.

Warming Up Your List

Ok, so you have your email list.

Now, I should start sending them emails filled with affiliate products right away, right?

No. Right now, your list is cold – your subscribers probably just heard of you and still don’t completely trust you.

That’s why you want to spend some time actually sharing good content to your list for a while and make them like you.

If you warm up your list efficiently, you will not only build trust and get constant open rates on the emails you send out but you will also sell your products much easier because your subscribers will actually like you, rather than the email seeming like some SPAM ad.

The first goal is interest. You wouldn’t ask a person to marry you on the first date, would you? This applies to cold traffic marketing.

Creating Emails That Perform

The truth is that most of your email subscribers won’t always open and read your emails.

If you want high open and click-through rates, you need to be creating perfect emails that will excite your readers enough to get them to visit your landing page.

Here are some important components that all successful emails share:

Attention-Grabbing Subject Line

Having a good subject line is critical to have for your email to be successful. In fact, 35% of email recipients open email based on the subject line alone – this gives you an idea of how important it is to have an optimized subject line.

Remember those buyer personas we talked about? This is another situation where they can come in handy.

You want to make the subject line relevant to your buyer personas’ probable problems or concerns.

For instance, if your target audience is single mothers who tend work too much and don’t get to spend as much time with their kids as they want, a subject line like “Wish you could spend more time with your kids?” could work well.

Another great way to make your subject lines more attention-grabbing is by personalizing them. In fact, emails with personalized subject lines are 26% more likely to be opened.

The downside to this is that you need to capture both the user’s name and email rather than just their email and this can result in lower conversion rates on your opt-in.

Recognizable “From” Name

Although this seems like something of minimal importance, it’s not.

With a number of commercial emails people are getting nowadays, consumers are spending less time on irrelevant mail, making it much harder to stand out even with a good subject line.

In fact, 43% email recipients report emails as spam based on the from name – that’s why it’s important that you pick a name that you readers will recognize instantly.

If your real name plays a big part in your branding and you think that you would be recognized with it, using it can make your readers feel like they are more personally connected with you.

Neil Patel constantly brands himself on Quicksprout , so when subscribers receive an email from ‘Neil Patel’, they instantly make the connection.

The key to choosing the right sender name is simply to pick the most logical and recognizable name for your company.

Also, make sure that you stick with the same name and don’t try changing it – with time, people will recognize your sender name as trustworthy if you properly warm up your list and changing your name could screw that up as you won’t be under the name that they are expecting you to be.

Good Body Copy

It’s important to be writing effective copy in your emails so that you can properly convey why they need what you are offering.

Once again, using your buyer personas can be really helpful while doing this – you want to speak to your subscribers on a personal level and make your emails as relevant to their concerns.

A great way to do this is to adopt a conversational type of writing. Conversational content is written in a friendly tone, and the goal is basically to make it seem like the content was written specifically for your prospect.

To do this, you must be writing as if you were having a conversation with your reader. For example:

“Have you been finding it hard to …? I know exactly how you feel.”

Another great way to really engage your subscribers with your emails is by telling stories. People love hearing stories that they can relate to – especially when the outcome of the story is where they want to be.

The solution to the conflict in your story should be the product you are promoting.

Reflect on how much this product helped you and even throw in some specific results to increase your credibility.

Writing good copy is a huge topic on its own and requires years of mastery. It’s a skill that you are going to be wanting to learn, as you will be needing it for nearly every aspect of affiliate marketing.

Strong Call-To-Action

Since the main goal of your email marketing is to generate leads, having a strong call-to-action is arguably the most important part of your email.

Depending on the purpose of your email, you will be using different call-to-actions. Firstly, find the main focus of your email – what is the first thing you want your subscribers to do after reading your email?

Then, use this to create your call-to-action. It’s important that it stands out from the rest of the email and that it is visually distinctive since it is the main focus of your email.

It’s also a good idea to make sure that your call-to-action is located above the fold – this means that your readers won’t need to scroll down to see it.

Here’s an example of an email with a good call-to-action:

As you can see, the call-to-action clearly stands out from the rest of the email and the text tells us exactly why you should take action and what you will get from doing it.

The button is also in a bright orange color that stands out and immediately catches the eye, which is exactly what you want when creating a call-to-action.

Conclusion

Email marketing is a very powerful tool for us marketers and should definitely be cherished.

Focus on building a targeted email list and on creating trust between you and your subscribers.

Always focus on helping your subscribers and providing them with quality content, and the rest will follow on its own.

Get Instagram Followers

25 Best Ways To Get Instagram Followers Fast

by BusinessSocial MediaTechnology

Instagram is an astonishing photograph sharing system, yet it is just fun when other individuals are following you. Notwithstanding, on the off chance that you joined as of late, the chances are that you do not have numerous followers. Thankfully, there are some basic and non-spammy procedures that anybody can use to pick up followers on Instagram, and in this article you are going to find 25 best ways to get Instagram followers fast.

Also read Everything You Need To Know About Pinterest!

So, you need to increase 1000 followers on Instagram? Not an issue! Getting huge amounts of followers is moderately simple, if you know how. The main thing you have to do is situated up a truly incredible account, with a particular subject or reason at the top of the priority list. Besides, you have to begin taking delightful, fascinating and interesting photos and figure out how to label them fittingly. Lastly – and in particular – you have to realize some sharp little-known techniques which will send your number of followers soaring!

Despite everything I recall how disappointing it was when I began using my Instagram account, the previous summer. For the initial couple of weeks I had basically no supporters, and no one loved or remarked on my photographs. That is the point at which I chose to acquire followers on Instagram using the following tips:

Points to consider

Tip 1: Pick A Clear Focus For Your Account

Alt-text: instagram account login page

Before you do whatever else, you ought to pick a reasonable center for your Instagram account. In the event that your objective is to showcase your best photography, you ought to stick to it and never post low quality photographs of you hanging out with companions. The individuals who need to see your masterful photographs presumably would prefer not to see the sandwich you had for lunch today.

Also read How To Get Free Instagram Followers Using GetInsta Application.

Tip 2: Make Inquiries In Photo Captions

Some Instagramers have discovered accomplishment in posting little depictions of their everyday life in a way that their devotees or followers can become acquainted with them better, yet this is much harder than just sharing incredible photography. Unless you are a very important person or a celebrity, the chances are that just individuals who know you, in actuality, would be keen on taking after your every day exercises.

Tip 3: Use Filters And Applications

Alt-text: using instagram application

To give you an illustration, I utilize my @iPhonePS Instagram record to share my best iPhone photographs. Individuals are upbeat to follow me in light of the fact that they realize that I just post intriguing iPhone photographs. I would never post photographs of me hanging out with companions subsequent to the dominant part of my devotees or followers would prefer not to see them.

Also read Why You Need Instagram Followers To Become Popular On Instagram?.

Tip 4: Make Your Account Look Great

Alt-text: make your instagram account great

When you have picked an unmistakable center for your account, for example, sharing your best iPhone photographs, you need to do all that you can to make your account look extraordinary. While a fascinating portrayal and a cool profile photograph can help, it is much more vital that your photograph food looks awesome, in light of the fact that that is the thing that individuals will take a gander at when they settle on a choice about following you.

Tip 5: Offer Images People Can Connect And Relate To

Before you proceed onward to the following step, you ought to construct an arrangement of 20 astounding photographs that match the center of your account, and you ought to verify that there are no appalling or unessential photographs in your Instagram account. Before they begin following you, individuals will take a gander at your food and ask themselves, “Would I like to see photographs like this on my Instagram newsfeed?”

Tip 6: Take Smarter Selfies

On the off chance that you post exhausting photographs, senseless content screenshots, or what you had for lunch today, the chances are that numerous individuals would prefer not to see that on their Instagram homepage. Erase your old photographs in the event that you need to, and recollect that quality is more essential than amount.

Investing energy to enhance your iPhone photographs will unquestionably pay off when you attempt to acquire supporters on Instagram.

Tip 7: Leverage Your Existing Channels

Alt-text: promote instagram professional account

At the point when your Instagram profile at last looks incredible, take the opportunity to tell the world about it, and the least demanding approach to begin is to influence your current channels and stages. On the off chance that you go to instagram.com/username you will get an immediate connection to your Instagram profile, which you can then share on Facebook, Twitter, your web journal and different channels you may have.

Tip 8: Post At The Right Time

You can likewise approach your E-mail contacts and send a brisk email telling individuals that you have needed Instagram, clarifying what sort of photographs you are going to post and when, and requesting that individuals follow you in the event that they are intrigued. Contingent upon the measure of your system, this is an awesome approach to pick up your initial 50 to 100 Instagram supporters.

Tip 9: Get In Touch With Other Instagram Users

After individuals from your current system are now following you, take the opportunity to connect with more individuals who will possibly be occupied with seeing your photographs. Disregard posting a hundred hashtags, requesting shoutouts, exchanging preferences for preferences or takes after for takes after. None of that works. I got a shoutout from a record with 150K followers and it just got me around 10 new followers.

Tip 10: There Are “Right” Words

The most ideal approach to stand out enough to be noticed on Instagram is to leave a decent and mindful remark on one of your photographs. Do not simply say “decent” or “incredible photograph”, say something insightful or clarify why you like that photograph. When you leave a remark like that, that individual will more often than not be upbeat to likewise look at your photographs and possibly follow you.

Tip 11: Get Featured

Alt-text: how to get featured on instagram

Never ask individuals you do not know to follow you. That way you can just disturb them. Be that as it may, on the off chance that you leave a pleasant and insightful remark around one of their photographs – and if your Instagram food looks awesome – a lot of them will be glad to follow you back.

Tip 12: Use Popular And Relevant Hashtags

Alt-text: instagram hashtags

In the first place, you would prefer not to do that from a cell phone. You can leave great remarks such a great amount quicker from a PC. Go to IconoSquare, sign in with your Instagram account, scan for a hashtag that identifies with the center of your Instagram account, and leave remarks at whatever point you have something to say in regards to the photographs that show up in that hashtag.

In the event that you post photographs of autos, quest for hashtags like #Cars, #SportsCars and #BMW as individuals who utilize those hashtags are more prone to take after a record about autos.

Tip 13: Keep In Mind Why You Are On Instagram

Alt-text: downloading instagram app on mobile

You ought to just remark on photographs that were posted inside of the most recent day or two, and that have under 5 remarks. In the event that there are 50 different remarks as of now, the chances are that no one will see your remark. This technique may appear like a considerable measure of work, however, it would not take you long to leave attentive remarks on IconoSquare.

Tip 14: Post Frequently, But Not Too Much

Not at all like the trick systems that a few individuals choose to pick up followers on Instagram, this strategy will just get you genuine followers who really need to see your photographs and who will keep on captivating with them after some time.

Tip 15: Keep Your Followers Engaged

There is no reason for making an account on Instagram unless you keep your supporters connected with, and the most vital thing you can do is post fantastic photographs all the time. You ought to attempt to post consistently, additionally recollect that quality dependably beats amount.

Tip 16: No Filter Is The Best Filter

Alt-text: nofilter-instagram-frame

Then again, on the off chance that you post various photographs without a moment’s delay, there is a decent risk that you will irritate some of your followers who will unfollow you on the grounds that they would prefer not to see such a variety of photographs from you with so many filters. To verify that does not happen, you ought to spread out your posts equitably and never post more than one photograph inside of a six hour period using not-to-many filters.

Tip 17: Follow Others

After you have enough followers, start following them. This will give your followers an impression that you are even interested in their pictures. Like back for a like. Follow back for follow!

Tip 18: Have A Shtick

Truly effective Instagram accounts have a tendency to stick to a topic: a planner who posts in the background looks into the style business; a sustenance craftsman who does astonishing things with rice and string beans; a world voyager with a whirlwind of previews from Paris, Portugal and Peru; a tricky celebrity over the top; and, obviously, a plenitude of adorable puppies and little cats.

Tip 19: Stick To A Schedule

Alt-text: follow a schedule to post on instagram

It is imperative that your supporters know when to expect another picture. “In case it will be day by day, you need to post day by day,” Dasher told The Huffington Post. “Your gathering of people will expect that cadence.”

Tip 20: Host Contests

Lee likewise adheres to a day by day plan holding contests for followers. “On the off chance that I upgrade my account once per week or an excess of at once then vanish for quite a long time, it is impossible that I can fabricate a devoted following,” she told Huffington Post in an email.

Tip 21: Do Not Be Boring

On the off chance that individuals are going to your account for photographs of your frowny-confronted little cat, you most likely would prefer not to toss in a photo of your morning soy latte. Yet, giving the individuals what they need does not need to mean posting the same photographs of nightfalls and cityscapes again and again and over.

Tip 22: Complete Your Biography

Alt-text: Neil Patel Instagram Bio

“The most exceedingly terrible thing for me is to take a gander at my own food and be exhausted,” said Ketron. “I realize what kind of photograph is going to get more likes, yet despite everything I do my best to make presents that I need to see and offer. I like symmetry, I like lines, I like structures. Be that as it may, I do not care if I do not shoot scenes or pictures too.”

Tip 23: Fine, You Can Use A Bunch Of Hashtags

It is simple for a themed Instagram account to become dreary, yet being a travel picture taker implies that you dependably have something new and diverse to share – and that is the thing that a group of people needs. Considerably, use a bunch of hashtags with a couple fan workmanship photographs.

Tip 24: Use Interesting Hashtags

Alt-text: using interesting Instagram hashtags

Hashtags are seen as a definitive approach to get more eyeballs on your post, however, they do not essentially hold individuals returning for additional. Our Instagram specialists have a tendency to shun regular hashtags like #dog or #love, on the grounds that, as Ketron called attention to, “In case I am going to post a photograph of a bicycle, why might I hashtag it #bicycle? There are actually a huge number of photographs with that hashtag.”

Tip 25: Interact With Your Audience

Regardless of the possibility that you are not a slave to the omnipotent “like,” you ought to fare there well to recognize your gathering of people somehow. “I’m deliberate about reacting [to commenters], despite the fact that I am not ready to react to everyone,” Dasher said. “I need them to realize that I welcome them.”

What number of followers do you have on Instagram? What is the best strategy you have used to pull in followers? Do you follow back? Tell us in the comments!

Happy Instagramming, everyone!

about pinterest

Everything You Need to Know About Pinterest!

by BusinessSocial MediaTechnology

I created my first Pinterest account in the later days of July. To be honest, I didn’t even know pinterest was undergoing any changes. I was just going with the flow and doing what I thought was acceptable. Soon enough, I was having loads of problems, from account suspensions to blockings and low impressions, I knew I had to do more intensive research. Through this research, I came across some really helpful answers which I have compiled into a blog post.

Pinterest has undergone numerous changes throughout the years and it sometimes gets hard to keep up with all the demanding changes! For this reason, I made a simple to read and understand guide on the do’s and don’ts of new pinterest.

Why are your impressions dropping on Pinterest?

Alt-text: how to fix reducing impressions in pinterest

Pinterest impressions are a metric used by Pinterest to calculate how many views your pins are getting. They are also used to determine which groups of people relate to your pins the most and which seasons your pins do well in. Due to recent changes, people are experiencing dropping impressions, so below is the reason for this:

According to an email received from pinterest themselves, the reason most of our impressions are falling is not because we are being penalized! In the letter pinterest suggested that the impressions of pins may differ from time to time depending on the season or importance.

Also read 5 Best Infographics Maker Tools.

Alt-text: email about pinterest reducing impressions

 

De-indexed Pinterest Accounts:

Other unlikely possibilities may be that your pins have been deindexed! Interesting right? De-indexed pins simply mean that Pinterest has flagged your account as being really spammy and the penalty is more dangerous than it actually seems!

De-indexing behaves as if blocking and suspension had a very subtle pin killing baby! You lose all your impressions very quickly and they remain very low as they are only seen by your followers! If nothing is done quickly, your pins are automatically removed from pinterest!

How to know if you are being de-indexed on Pinterest?

De-indexing, as I said earlier, is very subtle and easy to miss. To find out if you are a victim, intentionally look for your pins in the my pins section in the search bar. Try almost all keywords you have used as well. If you notice any missing pins, contact pinterest and hope they reply!

With the amount of emails they are receiving from frustrated pinners it won’t be surprising if you get a reply next year! Happy Christmas though!!

Pinterest tips to keep your impressions up:

Alt-text: tips to get more traffic on  pinterest

One thing I want to tell you about Pinterest is that it has undergone a lot of changes within this year and many people, like me, didn’t get that memo earlier on which has affected us drastically. Luckily, these tips I came across are not too hard to implement. After a lot of reading and watching, here is a more detailed and helpful analysis and overview of the new recommended practices for pinterest success.

1. Think like your readers:

I know the title sounds a bit bland but just read this. With the recent increase in the number of monthly pinterest users and new accounts, pinterest is now shifting their focus on their average pinners who are looking for something to engage with. For bloggers and other content creators who use pinterest as a major source of traffic, the average pinner here is your follower! So the more people (followers) engage with your pin the more your pins get distributed. They want people to be presented with informative, actionable and helpful pins that they actually want to see.

All this is an attempt to increase the average user’s experience and keep them coming back for more. Remember, they have tight competition with other large companies  as well (Google, Facebook and YouTube) so if this is what they have to do to earn more and keep users from going to these other sources for what they can also provide, then they will do it. They are not giving much chance to pins that no one actually cares about so don’t waste your time as well.

BEFORE YOU CREATE A POST OR PIN FOR PINTEREST, KINDLY ASK YOURSELF THESE QUESTIONS:

~ Who are the readers/customers i am targeting and what do i want to achieve with this pin?

~ Is it attractive, encouraging, informative, actionable or bananas?

~ Will pinterest appreciate this pin? Will my followers and board followers want or need this pin?

If you are able to answer these simply then you are through with the first stage of pinterest pin success.

2. The more relevant it is to your followers the better:

Pinterest came out with some quite disturbing news this year which is really rocking the boats of new and relatively small accounts. This site that used to not place a teaspoon of importance on followers is now placing a full barrel. It was announced that, from whenever they decided, every fresh pin you post would automatically be shown to your followers first. The rate at which your followers engage with that pin would also determine the distribution you can get.

This simply means if your followers don’t like it then they are not going to invest as much impressions into it. This rule is practiced not only by Pinterest. On YouTube for example, the first people that know of the existence of your newly released video are your subscribers and they are used as a pre-test (if that is a word) to see how other people will react to your post.

TO EASILY PUT THIS TIP TO USE, ASK YOURSELF THESE QUESTIONS:

~ What has worked for my followers before and what is working now?

~ What are other pinners in my niche doing or trying?

~ How are new pinners in my niche fairing and what can I learn from them?

3. New pinterest is all about new/fresh pins:

Alt-text: fresh pins on Pinterest

Take this into consideration!

As this email emphasizes, pinterest is now placing more importance on what they now call fresh pins! To be honest I was a bit confused at first and really horrified as well. But as I did more research it wasn’t as scary as it seemed any more!

Pinterest is increasingly prioritizing fresh content for distribution as today’s Pinners respond most strongly to fresh content. Pinterest’s algorithm favors content that’s relevant and timely, so creating more fresh Pins means more exposure for you to your followers, in users’ home feeds, and in search results — helping you to maximize your reach and traffic potential on Pinterest. 

What are fresh pins in a nutshell?

Fresh pins basically mean a new image or video that leads to a newly published post or url that isn’t already on pinterest. Also, and gratefully, fresh pins can also be new images or videos for old urls that are performing well. New URLs here mean blog posts or products that do not have a pin already linking back to it. Old URLs in this context means blog posts or products that have a pin already linking to it.

YOU MIGHT CONSIDER CREATING FRESH PINS FOR:

~ Old pins that have been performing really well.

~ High quality landing pages and email forms.

How to keep on creating more fresh pins:

Personally, the first thing I do is read through my finished blog post and look for recurring words and sentences. After doing this, I go onto Google and Pinterest and sometimes YouTube and search for those keywords and see what images show up. I look for inspiration from these images and go onto canva.com, my favourite tool, and start my creation process. With every pin, I make sure to elaborate some popular keywords I found in my searches.

Since these pins are being created for pinterest, i make sure and i also recommend that these special keywords are placed in strategic points (middle or upper part of the pin) to ensure that they are viewable by the visual searcher on pinterest. This will ensure that your pins are found in the related section below the pin or visual search results section.

●You can also include quotes, tips or titles from the blog post when creating the pin.

What pinterest considers a fresh pin and what they don’t:

For a pin to be considered as fresh on pinterest, it must check most of these requirements:

1. It must have a good stock image.

2. The templates must be different from other previously published pins leading to that url. You can find easy to customize templates on Canva!

3. Different colour combinations and illustrations that give off a different effect.

4. Different font, text and text positions

Alt-text: 10 things I wish I knew about pinterest earlie

Alt-text: 10 things to know about pinterest before starting

Below are characteristics of so called “fresh pins” that won’t make the cut:

1. Slightly shifting the image to the left or right without any other major changes.

2. Moving texts up, down, left or right and passing it as a new pin.

3. Using the same pin but pinning to a different board with a different title or descriptions.

4. The quality of your pin is much more important than the quantity:

Pinterest has now decided to place more importance on the quality of your pin. What then do they mean by the quality of a pin? This simply means, if you can’t provide pinterest with good and necessarily fresh then don’t pin as much as you used to. It is that simple right. By reducing the number of pins you publish daily to personal, fresh and diverse pins only, you increase the distribution of your pins which leads to more traffic!

For your pins to be considered as quality pins they must be fresh. This however doesn’t mean throw up some horrible mess and call it a pin. This rule also reduces the effectiveness of Duplicate and Stolen Pins.

What are Duplicate and Stolen pins ?

Duplicate pins are pins that have been shared by a pinner to so many boards usually under a very short period of time. Pinterest has been requesting for more fresh pins so if you go around re-pinning the same old pins then you’ll get less distribution.

Stolen pins, however, are pins that are published on pinterest with the same design, lettering, fonts and colour combinations. These pins usually have the text and text layout to be the difference. This mostly results when people purchase or use a template and make no other changes or tweaks to the pin. Similar pins that lead to a similar content on different blogs may also be considered stolen pins. This usually occurs when people download already pinned images and reuse them for their blog posts.

HERE ARE TYPICAL EXAMPLES:

Alt-text: example of a duplicate or stolen pin

Alt-text: example of a duplicate pin on Pinterest

This is real though!!

Pinterest is making more attempts to punish lazy pinterest creators with these new rules and promote more diversity for the average pinner. If you need more help in creating pins in general or on Canva then sign up to my email list.

 

5. Pinterest favours video pins and story pins:

Pinterest is now investing more in story pins and video pins. Mainly because they are more attractive and fun to watch. You can also see the rise in popularity of tik tok styled videos as a sign that you need to level up.

Tik tok styled videos have been popularised and i believe that soon enough Pinterest is going to release features similar to that just like Instagram has done with the reels. With this in mind, adding video pins to your pinterest strategy is the best move to make. I easily create video pins like the one below by using Canva.

Still struggling with creating attractive and interesting video pins for pinterest? Simply join my Make Canva Easy Email list to get the inside scoop on how to create click-worthy designs that drive traffic.  You’ll also be treated to some tips and tricks used by some of the best bloggers around.

What are story pins?

Pinterest Story pins are ways through which pinterest users can share their ideas and pins simply. Although it has different characteristics, story pins can be described as the pinterest versions of status (WhatsApp) and stories or highlights (Instagram). Your pinterest story is whatever you want it to be. Be it book lists, ingredients, supplies or product lists. With a Pinterest Business account, you can use story pins to record videos, create lists, add images and most importantly grow your followers!

To get access to story pins, you must request for early access from pinterest.

Pinterest allows a maximum of 20 pages and a minimum of 2 pages for every story you create and it is advisable to make stories at least 5-8 pages long. This ensures that your story is long enough to convey your message yet short enough to keep people intrigued.

6. Pin and Repin the right way:

Alt-text: right way to pin on Pinterest

PIN ME!!

I have gone on and on about fresh pins in the posts above but to be honest, none of it would matter if you are not pinning the right way! My pinterest journey has been rough since the very beginning, in order to cope and get ahead I had to avoid some tips and remind myself of so many facts.

Below are the best and most recommended practices for pinners you should definitely try from now onwards:

Best pinning practices for a new url:

1. Create at least 3-6 new/fresh pins for a new url you are publishing on pinterest.

2. Do your seo research and select at least one keyword you want each different pin to rank for. Allowing each pin to rank for a different search result will increase your chances of getting more traffic and site visitors.

*I will recommend pinning every pin with a new title and pin descriptions to help it rank for different keywords.

3. Ensure that every pin is different from your other pins to create a more interesting and diverse account.

Best pinning practices for old urls:

1. Do not pin old images with a different title or pin descriptions (that is still not a fresh pin, it is a duplicate.)

2. Create at least 2 fresh pins each month for pins that perform really well.

3. Do not attempt to create a redirect to old posts in the name of making fresh pins as it is considered spammy and your pin will lose impressions.

Right pinning practices concerning boards:

1. Pin each pin to at least 8 – 10 of your most relevant boards first. Pin to the boards with the closest connection to the keyword you want to rank for.

2. When pinning manually, do not pin from one board to another directly on pinterest, you need to re-upload the pin in order to pin to different boards. To simplify this simply, I recommend using an automaton like Tailwind or Ninja Pinner.

3. Do not schedule to re-pin a duplicate pin to a different board on the same day. The recommended space to be given while pinning a duplicate pin is 24 – 48 hours.

4. Pin at least one fresh pin to one board each day.

5. The recommended amount of pins to post each day is 50 pins and the majority of those pins should be from your personal blog or your own content.

6. Always pin to personal boards first before pinning to other relevant group boards.

Using automatons to get the best out of pinterest:

If you have been on pinterest for a while then you have probably heard of automatons like Tailwind, Ninja pinner, Viralwoot, sprout social and hootsuite. What these technological helpers do is to help pinners keep up with their pinning schedule without any struggles. You can use these tools if you have a busy schedule or you just feel really lazy. I use tailwind to stay up to date with my pinterest strategy and it has helped a lot over these few months. It has tons of tools I adore like the smart guide, tailwind tribes and the analytics.

How I use tailwind smart guide to assist me while pinning:

Tailwind SmartGuide is a set of rules that helps tailwind users make the right pinning choices and decisions to gain maximum benefits while on pinterest.

Alt-text: Tailwind SmartGuide about Pinterest

This super tool aids in reminding you to create fresh content, helps you avoid spammy practices and flagging you when you are making risky account decisions. The Tailwind SmartGuide is in response to Pinterest’s new best practices for users. The tailwind SmartGuide will also suggest easy fixes to help you maintain a healthy queue of scheduled Pins. If you’re scheduling a healthy volume of pins and sticking to the latest Pinterest guidelines then you will see the All Clear SmartGuide badge.

Common pinterest questions many people have:

Alt-text: common questions about Pinterest with their answers

PIN ME!!

Below are answers to the most common questions that are being asked by pinners. Hopefully my answer will help out a lot of pinners who are not sure what to do with pinterest anymore.

Q: What is happening with pinterest and will pinterest still be helpful to bloggers and sellers? Should we be worried?

I dare say pinterest will continue to work the same for a long time with or without constant algorithm change. Mostly, I tend to think of all of this as a way through which Pinterest discovers itself and it’s potential for both the users and its owners. What most bloggers and sellers fear the most is that they may not have the capacity to create new blog posts, products or ideas through which they can market their work. Pinterest, like any other, is run like a business. And like a business their main goal is to serve and earn as well, and these two go hand in hand.

What is presently happening is like a test to see how people will react to their changes. If the response is positive then it will remain but if negative then there will be a switch up. There have been many examples of these on pinterest, Like the hashtags.

If the response of the majority is good then you’ll have to do the switch up and do your research or else pinterest won’t work for your blog or your product like you want it to. I believe no matter the circumstances there should be no need to worry at all.

Q: What happens when you are trying to change the content to write about?

With the recent change in emphasis of a person’s following, people trying to change or branch into other niches (like myself) may not appreciate it at all. But just like with every situation there is always light at the end of the, seemingly long, tunnel. With the majority of my followers interested in book reviews and book lists and all my boards focusing on books, it was a bit tricky so I found a new way.

With every new, I made it a point to make it related to my followers and group boards followers. For example, I made a post on Ten things I wish everyone knew about pinterest and in order to attract my followers and have my pin accepted to the group board, i created a pin with the title, Ten things i wish book bloggers knew about pinterest. By finding a link between my new content and my followers I killed three birds with only one stone!

Q: Do group boards and tailwind tribes still matter?

Group boards have played a crucial role in the success of my pins today. It has helped me make friends on pinterest who share and support my work while helping me get my content to a wider audience. Although group boards are sometimes misused, I still believe it should be included in your pinterest strategy. If you follow my rules on pinning to boards, you can make the best out of your group board.

Tailwind tribes on the other hand somehow act like Pinterest group boards. If the person re-pinning your pin follows the correct pinning practices then you both get to benefit from tailwind! Tailwind tribes also help to drive traffic to content even without getting re-shares. This is because tailwind members can visit your content directly from the site!

Q: What happens if you have no or little followers? How do I build my followers quickly?

Pinterest success is generally slow but luckily, followers are not used to measure the success of a user. To simply get followers you can use Media Mister but I recommend using the old methods, that is, pinning, joining group boards and following people you love.

Q:  Pinterest wants story pins but what happens if it isn’t available in your country?

Story pins are a work in progress and Pinterest wants to ensure that it can provide maximum benefits to its users before they make it available to everyone. It really doesn’t impact you negatively if you don’t have them but while waiting for pinterest to make it available to everyone, i suggest creating more posts and pins and improving your pinterest marketing strategy.

Q: How should I brand my pins if all of them have to be different?

Remember, branding doesn’t necessarily mean publishing the same pins over and over again with different texts. Just because other bigger sites do this doesn’t make it right. Pinterest is changing fast and in order to stay ahead, it’s better to take their directives. In order to still brand your pins on pinterest, you can include your logo at the top, middle or bottom centre of your pin where the visual search can find it. In this way, other pins with your logo will appear!

You can simply upload your logo and add them to every pin you create using canva! Try out Canva Pro Today!!

Q: How many pins should I create and how many boards should I pin each to and at what intervals?

For every post or content, I recommend creating a maximum of seven pins with different keywords. Pin to your personal board first and make sure the keyword is related to that board and pin each pin to a maximum of ten boards. For every particular pin, a twenty four hour interval should be observed before pinning that same pin to a different board.

Q: Do I have to pin at specific times?

No, you don’t. This advice is very shallow and really not helpful at all. You can pin at any time you want as long as you observe the right pinning practices.

Q: Should I delete under performing pins to increase my monthly viewers?

I don’t think that would be necessary. Some pins take a maximum of a year to obtain its maximum views and deleting them will make it impossible. Instead of deleting such pins, I will advise you to create more visually appealing pins to balance it out. In doing so, you make Pinterest happy!

Q: How do I get my content across to people who don’t follow me?

Tailwind Tribes can help you get your content out to different people who don’t follow you, that is, if your pin is re-shared. Group boards are also great for reaching new audiences.

Q: Why are my old pins performing better than my new ones?

Your old pins are probably performing way better because you followed the right pinning practices during the time it was published and so Pinterest is rewarding you for that. Your new pins are doing much worse because you are still following the old pinning practices you used and that is not going to end well for you.

Another reason may be because your old pin is more informative or beneficial to users and your new ones are not. Or your pins are not as attractive as your old pins and for that reason there are low engagements.

Q: Does pinterest hate me and my content?

Most probably not. They just reward people who follow their rules so you should probably do that.

Q: Why do my pins have 1000 impressions one day and 0 the next day?

Pinterest impressions are constantly refreshed so your pin may have 2000 impressions on some days and the next time you check it is at 0.

Q: I just started blogging and I already feel like giving up because my main source of traffic is tanking. What should I do?

Most new bloggers make the mistake of placing all their eggs in only one basket so when they all get broken, they start to lose hope. There are tons of other apps or networks you can use to promote your content so don’t stick with only one! Sign Up to my newsletter to find out the best sites to promote your work!

Q: I create fresh pins (new url+ new images) . I even rank well in the searches but my impressions are still low. Any reasons why?

You may rank for something but if it isn’t being searched for then you won’t get any traffic. As i said earlier, Fresh pins don’t necessarily mean throwing together a bunch of ugly images and text, pinterest won’t reward you for that. So you may create fresh pins but if it isn’t beautiful and of great quality you still get no points.

Also, if you create tons of fresh pins but don’t pin them correctly, it negatively affects those pins.

Q: I sell products through pinterest so how can i keep my pins fresh without creating new urls or blog posts?

Fresh pins doesn’t necessarily mean a new url. You can create multiple beautiful pins for the same url to keep it fresh.

how-to-publish-the-articles-frequently

9 Steps to Publish Articles Frequently To Drive More Traffic

by BusinessDigital MarketingTechnology

The next big thing you would be struggling with starting a blog is to publish articles consistently.

I have seen many bloggers not being consistent with blog posting and waiting for a miracle to happen and boost site traffic. If you are not consistently publishing articles, there are a few chances of building your audience and ranking on search results. And there are some people who publish content every day without knowing the tricks of getting more visitors.

There are a lot of things you need to do, and I have listed them below to make your content creation process easier.  You might be familiar with a few of the things but I am sure, you are still unaware of the gems.  

1. Coming up with content ideas

Alt-text: explore-the-trend-on-the-internet-to-get-the-latest-content-ideas

Your content idea is the first thing you need to care about to publish articles frequently. You should be aware of what your audience is searching for and how you are going to solve their problem.

Once you know the niche you are writing about, you can search for where the audience exists on the web.

Quora: Quora is the biggest online community where you find the best answers to any question. Find out what people are asking and how you are going to write content around the topics.

Google trends: See the latest trends and the most popular search terms on google. The graph is the most important thing to see as it shows the popularity of the topic by time.

Buzzsumo: Search for the top content in your niche that is being shared most on social media. This will give you an idea of popular topics that actually work.

In the same way, you can look for other communities and forums where your audience exists for coming up with content ideas.

2. Keyword research

Alt-text: keyword-research-is-a-crucial-step-to-make-a-blog-popular

Keyword research is the most important step you should never miss if you want to publish articles that more and more people are searching for. Once you get the topic idea, you should then search for how people will actually find your content. You should be thinking of the terms people will search to discover your content.

Brainstorming: Think about the terms that people will look up for and jot them down in an excel sheet. Don’t just think about the exact words but go for long-tail keywords.

Semrush: Once you complete the brainstorming process, enter each word on this tool and check for the number of searches. I personally use this tool as it gives the related keywords and the content that is already ranking.

If your site is new, it’s a bit difficult to compete with high-volume keywords. A good option is to look for low-volume and long-tail keywords. Choose less competitive keywords and add more related keywords that you think fit best for your content.

Keyword planner: Keyword planner is another popular tool to see the search volume for different keywords. Enter the keywords from your excel sheet and look for which keyword is being searched the most.

Once you have analyzed all the keywords, choose the keyword you think is the best fit. If you still have doubts about selecting the right keywords, I suggest you go through the keyword research process.

3. Writing an attractive title

Coming up with a great title takes equal time to spend time writing the whole content. You should not take this lightly. After spending enough time and still not getting a good title, use the below tools to Analytics Help to publish articles with an attractive and catchy title.

  1. Portent content idea generator
  2. Awesome title generator
  3. Tweak your biz title generator
  4. SemRush Title Generator

Here is an alternative way to come up with effective article topics.

4. Choosing a header image

Alt-text: a-good-header-image-increases-ctr

You all would agree with the fact that choosing a great header image really works if your title isn’t strong enough. Title and header image are the only things people see when you share content on social media. So, always try to create a header image that attracts attention and compels people to click.

5. Go through the Grammar checker

Once you are done with writing, make sure your content isn’t full of grammatical errors. Nobody would like to read your content even if it is full of jewels.

Grammarly: Download this tool on your PC and make a habit of checking grammar before publishing your content.

6. Optimize the images before you upload

Alt-text: compress-the-images-in-the-blog-to-optimize-the-content

Nobody likes to wait for your content to load. Before you publish articles on your website, the best practice is to optimize your images before uploading them to the server. This reduces the size of your images and loads pages faster. Below are the two best tools you need to bookmark for your future use.

  1. Compressor.io
  2. Tinypng.com

For large size header images, I suggest you compress with compressior.io first and then with tinypng. For any other image, just go with compressor.io.

Use copyright-free images while creating your article. There are lots of free and paid copyright-free images tools available. Here is the best copyright-free images site list you can check.

7. Optimize your content (On-site optimization)

When your draft is ready, don’t just hit the publish button. The important thing is to optimize your content for search results. Make sure to add the keyword in your title, URL, and the first 100 words of your article. If you are running a WordPress site, I suggest you use the Yoast plugin.  

8. Promote your content

Alt-text: promote-your-articles-through-social-media

Once you hit the publish button, don’t just close your laptop. This is the time to apply the 80/20 rule to your content creation and promotion strategies.

Buffer: Save time by using a buffer. This is very useful for scheduling and promoting your content to multiple platforms simultaneously.

9. Measure the results

Alt-text: measuring-the-results-of-blog-performance

Now it’s time to see the results. Which is the most popular content and where in the world your targeted audience exists.

Google Analytics: Google Analytics is one of the best tools to analyze your site traffic. Using this tool, you can see the top content on your site, your website’s daily visitors, audience location, and much more.

Conclusion

So far you have come to know that creating content does need great effort and time. But by using the tools I mentioned above can make your life easier and save time to generate more content.

If you have read up to this point, allow me to say thanks and comment below with your favorite tools which you think I have missed.