Facebook is still a champion of social networks, where friends connect and share everything online. More than just a meeting place for friends, Facebook has become a place where companies advertise through customer interaction and self-marketing.
Whether you’re a big business or a small local business, Facebook is a powerful marketing tool – it’s a great place to keep customers informed, develop your brand identity, and expand your coverage.
1. Make the most of your Facebook business page
A Facebook page is a great tool for small budget marketing for small business owners. These pages allow companies to identify themselves, not only to list product and service offerings, but also to share links, images and posts on a customizable page to give you a better idea of the company’s personality and character. Let’s see the benefits of social media marketing.
The Buy Now button on the Facebook business page
Your Facebook business page is a great place to develop your brand identity and display your human page. Facebook is the place where you can loosen your tie a little – don’t be afraid to be funny.
Finally, you need to consider what your target audience wants to see. Share photos, links, videos on social networks, whether they are related to your business and look like your target audience. Use Facebook Insights to see what attracts your audience the most.
In addition to the fun videos of dogs walking in small shoes, a shoe store can also post an article on how to accurately measure the size of the foot, what type of insole is best for various injured foot problems, etc. A good mix of humor, educational resources and posts about your store updates are ideal.
Get more help to improve your online advertising campaigns with our FREE all-star online advertising guide
2. Facebook advertising: classic ads
Facebook offers its own form of advertising with Facebook ads, which appear in the page columns of the Facebook site. These classic advertisements are more precisely called market advertisements. These include a copy title, an image, and a link to a Facebook page, a Facebook application, or an external website. Implementing Facebook advertising in your Facebook marketing strategy is a possible technique for increasing likes or clicks on your site.
Ad testing, in which multiple versions of ads can run simultaneously to compare ad designs and configurations.
Integrated tools for measuring ad performance.
The ability to advertise in your specific area is great for local businesses.
Facebook does not disclose information about CTRs, so it is difficult to know how effective Facebook ads are. In our Facebook and Google Image Ads infographic, we found that Facebook ads generally have a CTR of 0.051% and an average CPC of $ 0.80; however, a company’s advertising costs on Facebook can vary greatly, depending on the targeting options listed and the competition.
Using Facebook advertising to increase your “appreciation” can be very beneficial: when a user likes your page, he will essentially become a follower of your company page, and your posts will appear in the Facebook news feed.
This results in more users interacting with you and your brand, forming relationships that could eventually convert in the future.
3. Host contests on Facebook
Organizing contests, contests, or promotions on Facebook is another Facebook marketing tactic that can increase the awareness of fans and the brand.
When conducting a contest on Facebook, keep in mind that contests can’t be hosted by Facebook itself (which means you can’t ask for feedback as contributions, people post answers in comments, etc.). Companies need to use a third-party app to create competition on Facebook and then direct users to the app on their Facebook page.
In a time when technology is a part of our everyday life, it is not a surprise that it is embedded in activities that we usually do. We even order clothing, food, and other basic necessities through apps. We even book transportation services with the help of technology. It plays an important role in our daily lives because it makes it easier. Many brands use new technology to grow business and build new customer base.
With different businesses, technology has played and is playing an important role. Technology, through social media marketing, has changed the way brands and businesses market their products. Business marketing has evolved from printed ads to social media marketing. Social media marketing targets a wider audience compared to printed ads. This is why many businesses from different industries have engaged and ventured into social media marketing Singapore strategies. This can be done through social media marketing professionals or social media agency Singapore specialists. However, every advantage comes with a disadvantage. So, in this article, we will talk about the pros and cons of social media marketing in Singapore.
Pros
Low Cost
This type of marketing can present lower costs. This is because almost all social media platforms are free. This makes it easier to access many entrepreneurs and businesses. Moreover, social media platforms have been trying to make setting up business profiles easier. However, businesses can still opt to level up their social media marketing Singapore tactics by engaging in paid marketing. Social media platforms offer these kinds of advertising opportunities specifically to target a wider audience compared to free posts. Social media marketing agency Singapore specialists are experts in these kinds of ads because they know who to target for your business to maximize your investment.
Wider Reach
As stated in the first point, the social media marketing Singapore strategy offers an even wider reach of the targeted audience. The usual physical store and printed ad advertisements can only reach those that are just within the proximity of the ads. However, with social media marketing in Singapore tactic, a significant number of people can be reached even if they are on the other end of the world. This is specifically achieved through paid advertising where social media platforms offer to post or play your ad in different places targeting different audiences and at a specific time. All of these works and specifications can be made possible with the help of a social media agency Singapore professionals.
More personal
Businesses have noted that ordering and customer interaction in business through social media marketing Singapore platforms felt more personal This is compared to the usual physical store interaction between a sales agent and a customer. On social media platforms, the customer can send a private message and receive a personalized response. Thus, making it more personal. In this article, “Pros and cons of social media marketing in Singapore”, These types of strategies can be provided to you by your social media agency Singapore specialist.
Cons
Time-consuming
The benefits of social media marketing Singapore’s strategy are indeed promising. However, to be able to reap these benefits, one must spend time curating, posting, even following up the contents posted. Curating or making the post alone can be so time-consuming as you have to spend time thinking of contents and pleasing images. The difference between printed ads and social media marketing Singapore posts is that when the printed ads are up, you will not have to do so much work anymore. However, with social media platforms, constant follow-ups, and consistent presence are required. This is where the role of social media agency Singapore professionals might be a big help. They can take over these kinds of work for you.
Security
Since the Pros and cons of social media marketing in Singapore tactics are done through social media platforms, there is a risk to the business’ security. The issue of profile hacking any breach of security is not new. Exposing your business to the world wide web is also exposing it to threats. However, there are many security measures you can take to make sure that this will not happen. This can be another area that a social media agency Singapore specialist can be of help. They are experts in this field so they would know exactly what to do to prevent this from happening.
Grow with us
Grow your business and reach a wider horizon with us. Digital Marketing is a low budget marketing technique for every business. We will be your guide in setting up that social media presence. Tap the right market and widen your reach. Contact us today and start your social media presence tomorrow.
Every website has the desire to have free stock photos to make the content more attractive. This time Gizmo Concept will share free and royalty-free image provider websites.
Images play an important role in an article. As millions of people keep saying that ” A picture is worth a thousand words .”
Yes, it is true! Placing some quality images is always a good idea to use as it helps describe content more effectively and also attracts users.
Where to Get Royalty-Free Images
When it comes to getting images, there are several websites that offer a wide variety of images. But unfortunately, it’s not royalty-free images at all. You have to pay a certain amount of monthly or yearly subscription according to their plan, to be able to download images from their website.
What is a disappointing fact for website owners and bloggers, because they have to use a lot of images to create content that stands out, and it’s impossible for anyone to buy any of that?
But take it easy! On the other hand, there are also some cool websites where you can find some large collections of images, and those are creative commons images for the public domain. That is, it can be used for personal or commercial use.
I really like this Website, which is simple and also offers tons of free stock photos. Great filter options like Trending, most viewed downloads, favorites, dates can please any user.
The personal admin recommends all the above websites to find some royalty-free images at a very high resolution. Easy to browse and can download in one click what more users want while looking for some free photos for them.
One of the best and lesser-known websites for downloading high-resolution free stock photos. The image category is quite large, and you can download images with a resolution of 5000 * 3000.
And these are all free images for commercial use too. It’s quite refreshing to have high-quality images that are completely free. Each drawing is described with complete specifications.
Like which camera is used to shoot the image, focal length, ISO speed, Flash, brightness, distance, aperture, etc. So you can have a good understanding of the images before downloading them.
This is one of the most used bloggers and a few other things. It’s simple, and we can download images very quickly. Additionally, large quality and variety of images can be found here.
We can get lots of free photos here and they can be used for commercial use too. It is also available on Android and IOs. Not only free images, but free videos can also be found on Pixabay. All images can be filtered according to our needs quite quickly.
Unsplash is a great website that has an excellent search feature as well which simplifies the job quickly. You can find several categories of images such as wallpaper, technology, etc.
A good preview has been offered to see the whole image in detail.
Pexels also has a large variety of HD Quality Images. I have seen a very high-resolution image in this case around 5785 * 3857 which is sufficient for any kind of commercial use.
So Pexels can be a great destination that’s always looking for detailed, high-resolution images.
Free-range to ask us to sign up for free to download royalty-free images. But yes, spending a few minutes signing up won’t have us regretting it because we can get what we like. If you are looking for some free high-resolution images, this could be a great website for you.
PhotoPin is not like any other website at all, it will make us think of Pinterest. Apart from having Photo Solution HD, PhotoPin is a website that loads very fast and feels very light, which is an added advantage and saves a lot of time searching for images.
But yes all the images are not with the same resolution but still have sufficient size for commercial use. Easy filter options are provided which makes searching much easier.
PicJumbo is another destination for finding images as needed. Premium memberships start at $ 10 / month, you can use that plan too. In fact, according to the admin a free account will also be enough to search for images.
This can be a destination where we can get some great quality photos in various categories. So far this domain has more than 17k photos. And all of them are copyright-free high-resolution photos that can also be used for commercial use.
You will also be able to see some interesting vectors and clip art that can be useful for your website and all of them are also free for commercial use.
Images can be easily filtered with the search option and what’s more, it’s already separated by country too, where the photo was taken, which is pretty cool.
Instagram is an astonishing photograph sharing system, yet it is just fun when other individuals are following you. Notwithstanding, on the off chance that you joined as of late, the chances are that you do not have numerous followers. Thankfully, there are some basic and non-spammy procedures that anybody can use to pick up followers on Instagram, and in this article you are going to find 25 best ways to get Instagram followers fast.
So, you need to increase 1000 followers on Instagram? Not an issue! Getting huge amounts of followers is moderately simple, if you know how. The main thing you have to do is situated up a truly incredible account, with a particular subject or reason at the top of the priority list. Besides, you have to begin taking delightful, fascinating and interesting photos and figure out how to label them fittingly. Lastly – and in particular – you have to realize some sharp little-known techniques which will send your number of followers soaring!
Despite everything I recall how disappointing it was when I began using my Instagram account, the previous summer. For the initial couple of weeks I had basically no supporters, and no one loved or remarked on my photographs. That is the point at which I chose to acquire followers on Instagram using the following tips:
Points to consider
Tip 1: Pick A Clear Focus For Your Account
Alt-text: instagram account login page
Before you do whatever else, you ought to pick a reasonable center for your Instagram account. In the event that your objective is to showcase your best photography, you ought to stick to it and never post low quality photographs of you hanging out with companions. The individuals who need to see your masterful photographs presumably would prefer not to see the sandwich you had for lunch today.
Some Instagramers have discovered accomplishment in posting little depictions of their everyday life in a way that their devotees or followers can become acquainted with them better, yet this is much harder than just sharing incredible photography. Unless you are a very important person or a celebrity, the chances are that just individuals who know you, in actuality, would be keen on taking after your every day exercises.
Tip 3: Use Filters And Applications
Alt-text: using instagram application
To give you an illustration, I utilize my @iPhonePS Instagram record to share my best iPhone photographs. Individuals are upbeat to follow me in light of the fact that they realize that I just post intriguing iPhone photographs. I would never post photographs of me hanging out with companions subsequent to the dominant part of my devotees or followers would prefer not to see them.
When you have picked an unmistakable center for your account, for example, sharing your best iPhone photographs, you need to do all that you can to make your account look extraordinary. While a fascinating portrayal and a cool profile photograph can help, it is much more vital that your photograph food looks awesome, in light of the fact that that is the thing that individuals will take a gander at when they settle on a choice about following you.
Tip 5: Offer Images People Can Connect And Relate To
Before you proceed onward to the following step, you ought to construct an arrangement of 20 astounding photographs that match the center of your account, and you ought to verify that there are no appalling or unessential photographs in your Instagram account. Before they begin following you, individuals will take a gander at your food and ask themselves, “Would I like to see photographs like this on my Instagram newsfeed?”
Tip 6: Take Smarter Selfies
On the off chance that you post exhausting photographs, senseless content screenshots, or what you had for lunch today, the chances are that numerous individuals would prefer not to see that on their Instagram homepage. Erase your old photographs in the event that you need to, and recollect that quality is more essential than amount.
Investing energy to enhance your iPhone photographs will unquestionably pay off when you attempt to acquire supporters on Instagram.
Tip 7: Leverage Your Existing Channels
Alt-text: promote instagram professional account
At the point when your Instagram profile at last looks incredible, take the opportunity to tell the world about it, and the least demanding approach to begin is to influence your current channels and stages. On the off chance that you go to instagram.com/username you will get an immediate connection to your Instagram profile, which you can then share on Facebook, Twitter, your web journal and different channels you may have.
Tip 8: Post At The Right Time
You can likewise approach your E-mail contacts and send a brisk email telling individuals that you have needed Instagram, clarifying what sort of photographs you are going to post and when, and requesting that individuals follow you in the event that they are intrigued. Contingent upon the measure of your system, this is an awesome approach to pick up your initial 50 to 100 Instagram supporters.
Tip 9: Get In Touch With Other Instagram Users
After individuals from your current system are now following you, take the opportunity to connect with more individuals who will possibly be occupied with seeing your photographs. Disregard posting a hundred hashtags, requesting shoutouts, exchanging preferences for preferences or takes after for takes after. None of that works. I got a shoutout from a record with 150K followers and it just got me around 10 new followers.
Tip 10: There Are “Right” Words
The most ideal approach to stand out enough to be noticed on Instagram is to leave a decent and mindful remark on one of your photographs. Do not simply say “decent” or “incredible photograph”, say something insightful or clarify why you like that photograph. When you leave a remark like that, that individual will more often than not be upbeat to likewise look at your photographs and possibly follow you.
Tip 11: Get Featured
Alt-text: how to get featured on instagram
Never ask individuals you do not know to follow you. That way you can just disturb them. Be that as it may, on the off chance that you leave a pleasant and insightful remark around one of their photographs – and if your Instagram food looks awesome – a lot of them will be glad to follow you back.
Tip 12: Use Popular And Relevant Hashtags
Alt-text: instagram hashtags
In the first place, you would prefer not to do that from a cell phone. You can leave great remarks such a great amount quicker from a PC. Go to IconoSquare, sign in with your Instagram account, scan for a hashtag that identifies with the center of your Instagram account, and leave remarks at whatever point you have something to say in regards to the photographs that show up in that hashtag.
In the event that you post photographs of autos, quest for hashtags like #Cars, #SportsCars and #BMW as individuals who utilize those hashtags are more prone to take after a record about autos.
Tip 13: Keep In Mind Why You Are On Instagram
Alt-text: downloading instagram app on mobile
You ought to just remark on photographs that were posted inside of the most recent day or two, and that have under 5 remarks. In the event that there are 50 different remarks as of now, the chances are that no one will see your remark. This technique may appear like a considerable measure of work, however, it would not take you long to leave attentive remarks on IconoSquare.
Tip 14: Post Frequently, But Not Too Much
Not at all like the trick systems that a few individuals choose to pick up followers on Instagram, this strategy will just get you genuine followers who really need to see your photographs and who will keep on captivating with them after some time.
Tip 15: Keep Your Followers Engaged
There is no reason for making an account on Instagram unless you keep your supporters connected with, and the most vital thing you can do is post fantastic photographs all the time. You ought to attempt to post consistently, additionally recollect that quality dependably beats amount.
Tip 16: No Filter Is The Best Filter
Alt-text: nofilter-instagram-frame
Then again, on the off chance that you post various photographs without a moment’s delay, there is a decent risk that you will irritate some of your followers who will unfollow you on the grounds that they would prefer not to see such a variety of photographs from you with so many filters. To verify that does not happen, you ought to spread out your posts equitably and never post more than one photograph inside of a six hour period using not-to-many filters.
Tip 17: Follow Others
After you have enough followers, start following them. This will give your followers an impression that you are even interested in their pictures. Like back for a like. Follow back for follow!
Tip 18: Have A Shtick
Truly effective Instagram accounts have a tendency to stick to a topic: a planner who posts in the background looks into the style business; a sustenance craftsman who does astonishing things with rice and string beans; a world voyager with a whirlwind of previews from Paris, Portugal and Peru; a tricky celebrity over the top; and, obviously, a plenitude of adorable puppies and little cats.
Tip 19: Stick To A Schedule
Alt-text: follow a schedule to post on instagram
It is imperative that your supporters know when to expect another picture. “In case it will be day by day, you need to post day by day,” Dasher told The Huffington Post. “Your gathering of people will expect that cadence.”
Tip 20: Host Contests
Lee likewise adheres to a day by day plan holding contests for followers. “On the off chance that I upgrade my account once per week or an excess of at once then vanish for quite a long time, it is impossible that I can fabricate a devoted following,” she told Huffington Post in an email.
Tip 21: Do Not Be Boring
On the off chance that individuals are going to your account for photographs of your frowny-confronted little cat, you most likely would prefer not to toss in a photo of your morning soy latte. Yet, giving the individuals what they need does not need to mean posting the same photographs of nightfalls and cityscapes again and again and over.
Tip 22: Complete Your Biography
Alt-text: Neil Patel Instagram Bio
“The most exceedingly terrible thing for me is to take a gander at my own food and be exhausted,” said Ketron. “I realize what kind of photograph is going to get more likes, yet despite everything I do my best to make presents that I need to see and offer. I like symmetry, I like lines, I like structures. Be that as it may, I do not care if I do not shoot scenes or pictures too.”
Tip 23: Fine, You Can Use A Bunch Of Hashtags
It is simple for a themed Instagram account to become dreary, yet being a travel picture taker implies that you dependably have something new and diverse to share – and that is the thing that a group of people needs. Considerably, use a bunch of hashtags with a couple fan workmanship photographs.
Tip 24: Use Interesting Hashtags
Alt-text: using interesting Instagram hashtags
Hashtags are seen as a definitive approach to get more eyeballs on your post, however, they do not essentially hold individuals returning for additional. Our Instagram specialists have a tendency to shun regular hashtags like #dog or #love, on the grounds that, as Ketron called attention to, “In case I am going to post a photograph of a bicycle, why might I hashtag it #bicycle? There are actually a huge number of photographs with that hashtag.”
Tip 25: Interact With Your Audience
Regardless of the possibility that you are not a slave to the omnipotent “like,” you ought to fare there well to recognize your gathering of people somehow. “I’m deliberate about reacting [to commenters], despite the fact that I am not ready to react to everyone,” Dasher said. “I need them to realize that I welcome them.”
What number of followers do you have on Instagram? What is the best strategy you have used to pull in followers? Do you follow back? Tell us in the comments!
I created my first Pinterest account in the later days of July. To be honest, I didn’t even know pinterest was undergoing any changes. I was just going with the flow and doing what I thought was acceptable. Soon enough, I was having loads of problems, from account suspensions to blockings and low impressions, I knew I had to do more intensive research. Through this research, I came across some really helpful answers which I have compiled into a blog post.
Pinterest has undergone numerous changes throughout the years and it sometimes gets hard to keep up with all the demanding changes! For this reason, I made a simple to read and understand guide on the do’s and don’ts of new pinterest.
Why are your impressions dropping on Pinterest?
Alt-text: how to fix reducing impressions in pinterest
Pinterest impressions are a metric used by Pinterest to calculate how many views your pins are getting. They are also used to determine which groups of people relate to your pins the most and which seasons your pins do well in. Due to recent changes, people are experiencing dropping impressions, so below is the reason for this:
According to an email received from pinterest themselves, the reason most of our impressions are falling is not because we are being penalized! In the letter pinterest suggested that the impressions of pins may differ from time to time depending on the season or importance.
Alt-text: email about pinterest reducing impressions
De-indexed Pinterest Accounts:
Other unlikely possibilities may be that your pins have been deindexed! Interesting right? De-indexed pins simply mean that Pinterest has flagged your account as being really spammy and the penalty is more dangerous than it actually seems!
De-indexing behaves as if blocking and suspension had a very subtle pin killing baby! You lose all your impressions very quickly and they remain very low as they are only seen by your followers! If nothing is done quickly, your pins are automatically removed from pinterest!
How to know if you are being de-indexed on Pinterest?
De-indexing, as I said earlier, is very subtle and easy to miss. To find out if you are a victim, intentionally look for your pins in the my pins section in the search bar. Try almost all keywords you have used as well. If you notice any missing pins, contact pinterest and hope they reply!
With the amount of emails they are receiving from frustrated pinners it won’t be surprising if you get a reply next year! Happy Christmas though!!
Pinterest tips to keep your impressions up:
Alt-text: tips to get more traffic on pinterest
One thing I want to tell you about Pinterest is that it has undergone a lot of changes within this year and many people, like me, didn’t get that memo earlier on which has affected us drastically. Luckily, these tips I came across are not too hard to implement. After a lot of reading and watching, here is a more detailed and helpful analysis and overview of the new recommended practices for pinterest success.
1. Think like your readers:
I know the title sounds a bit bland but just read this. With the recent increase in the number of monthly pinterest users and new accounts, pinterest is now shifting their focus on their average pinners who are looking for something to engage with. For bloggers and other content creators who use pinterest as a major source of traffic, the average pinner here is your follower! So the more people (followers) engage with your pin the more your pins get distributed. They want people to be presented with informative, actionable and helpful pins that they actually want to see.
All this is an attempt to increase the average user’s experience and keep them coming back for more. Remember, they have tight competition with other large companies as well (Google, Facebook and YouTube) so if this is what they have to do to earn more and keep users from going to these other sources for what theycan also provide, then they will do it. They are not giving much chance to pins that no one actually cares about so don’t waste your time as well.
BEFORE YOU CREATE A POST OR PIN FOR PINTEREST, KINDLY ASK YOURSELF THESE QUESTIONS:
~ Who are the readers/customers i am targeting and what do i want to achieve with this pin?
~ Is it attractive, encouraging, informative, actionable or bananas?
~ Will pinterest appreciate this pin? Will my followers and board followers want or need this pin?
If you are able to answer these simply then you are through with the first stage of pinterest pin success.
2. The more relevant it is to your followers the better:
Pinterest came out with some quite disturbing news this year which is really rocking the boats of new and relatively small accounts. This site that used to not place a teaspoon of importance on followers is now placing a full barrel. It was announced that, from whenever they decided, every fresh pin you post would automatically be shown to your followers first. The rate at which your followers engage with that pin would also determine the distribution you can get.
This simply means if your followers don’t like it then they are not going to invest as much impressions into it. This rule is practiced not only by Pinterest. On YouTube for example, the first people that know of the existence of your newly released video are your subscribers and they are used as a pre-test (if that is a word) to see how other people will react to your post.
TO EASILY PUT THIS TIP TO USE, ASK YOURSELF THESE QUESTIONS:
~ What has worked for my followers before and what is working now?
~ What are other pinners in my niche doing or trying?
~ How are new pinners in my niche fairing and what can I learn from them?
3. New pinterest is all about new/fresh pins:
Alt-text: fresh pins on Pinterest
Take this into consideration!
As this email emphasizes, pinterest is now placing more importance on what they now call fresh pins! To be honest I was a bit confused at first and really horrified as well. But as I did more research it wasn’t as scary as it seemed any more!
Pinterest is increasingly prioritizing fresh content for distribution as today’s Pinners respond most strongly to fresh content. Pinterest’s algorithm favors content that’s relevant and timely, so creating more fresh Pins means more exposure for you to your followers, in users’ home feeds, and in search results — helping you to maximize your reach and traffic potential on Pinterest.
What are fresh pins in a nutshell?
Fresh pins basically mean a new image or video that leads to a newly published post or url that isn’t already on pinterest. Also, and gratefully, fresh pins can also be new images or videos for old urls that are performing well. New URLs here mean blog posts or products that do not have a pin already linking back to it. Old URLs in this context means blog posts or products that have a pin already linking to it.
YOU MIGHT CONSIDER CREATING FRESH PINS FOR:
~ Old pins that have been performing really well.
~ High quality landing pages and email forms.
How to keep on creating more fresh pins:
Personally, the first thing I do is read through my finished blog post and look for recurring words and sentences. After doing this, I go onto Google and Pinterest and sometimes YouTube and search for those keywords and see what images show up. I look for inspiration from these images and go onto canva.com, my favourite tool, and start my creation process. With every pin, I make sure to elaborate some popular keywords I found in my searches.
Since these pins are being created for pinterest, i make sure and i also recommend that these special keywords are placed in strategic points (middle or upper part of the pin) to ensure that they are viewable by the visual searcher on pinterest. This will ensure that your pins are found in the related section below the pin or visual search results section.
●You can also include quotes, tips or titles from the blog post when creating the pin.
What pinterest considers a fresh pin and what they don’t:
For a pin to be considered as fresh on pinterest, it must check most of these requirements:
1. It must have a good stock image.
2. The templates must be different from other previously published pins leading to that url. You can find easy to customize templates on Canva!
3. Different colour combinations and illustrations that give off a different effect.
4. Different font, text and text positions
Alt-text: 10 things I wish I knew about pinterest earlie
Alt-text: 10 things to know about pinterest before starting
Below are characteristics of so called “fresh pins” that won’t make the cut:
1. Slightly shifting the image to the left or right without any other major changes.
2. Moving texts up, down, left or right and passing it as a new pin.
3. Using the same pin but pinning to a different board with a different title or descriptions.
4. The quality of your pin is much more important than the quantity:
Pinterest has now decided to place more importance on the quality of your pin. What then do they mean by the quality of a pin? This simply means, if you can’t provide pinterest with good and necessarily fresh then don’t pin as much as you used to. It is that simple right. By reducing the number of pins you publish daily to personal, fresh and diverse pins only, you increase the distribution of your pins which leads to more traffic!
For your pins to be considered as quality pins they must be fresh. This however doesn’t mean throw up some horrible mess and call it a pin. This rule also reduces the effectiveness of Duplicate and Stolen Pins.
What are Duplicate and Stolen pins ?
Duplicate pins are pins that have been shared by a pinner to so many boards usually under a very short period of time. Pinterest has been requesting for more fresh pins so if you go around re-pinning the same old pins then you’ll get less distribution.
Stolen pins, however, are pins that are published on pinterest with the same design, lettering, fonts and colour combinations. These pins usually have the text and text layout to be the difference. This mostly results when people purchase or use a template and make no other changes or tweaks to the pin. Similar pins that lead to a similar content on different blogs may also be considered stolen pins. This usually occurs when people download already pinned images and reuse them for their blog posts.
HERE ARE TYPICAL EXAMPLES:
Alt-text: example of a duplicate or stolen pin
Alt-text: example of a duplicate pin on Pinterest
This is real though!!
Pinterest is making more attempts to punish lazy pinterest creators with these new rules and promote more diversity for the average pinner. If you need more help in creating pins in general or on Canva then sign up to my email list.
5. Pinterest favours video pins and story pins:
Pinterest is now investing more in story pins and video pins. Mainly because they are more attractive and fun to watch. You can also see the rise in popularity of tik tok styled videos as a sign that you need to level up.
Tik tok styled videos have been popularised and i believe that soon enough Pinterest is going to release features similar to that just like Instagram has done with the reels. With this in mind, adding video pins to your pinterest strategy is the best move to make. I easily create video pins like the one below by using Canva.
Still struggling with creating attractive and interesting video pins for pinterest? Simply join my Make Canva Easy Email list to get the inside scoop on how to create click-worthy designs that drive traffic. You’ll also be treated to some tips and tricks used by some of the best bloggers around.
What are story pins?
Pinterest Story pins are ways through which pinterest users can share their ideas and pins simply. Although it has different characteristics, story pins can be described as the pinterest versions of status (WhatsApp) and stories or highlights (Instagram). Your pinterest story is whatever you want it to be. Be it book lists, ingredients, supplies or product lists. With a Pinterest Business account, you can use story pins to record videos, create lists, add images and most importantly grow your followers!
To get access to story pins, you must request for early access from pinterest.
Pinterest allows a maximum of 20 pages and a minimum of 2 pages for every story you create and it is advisable to make stories at least 5-8 pages long. This ensures that your story is long enough to convey your message yet short enough to keep people intrigued.
6. Pin and Repin the right way:
Alt-text: right way to pin on Pinterest
PIN ME!!
I have gone on and on about fresh pins in the posts above but to be honest, none of it would matter if you are not pinning the right way! My pinterest journey has been rough since the very beginning, in order to cope and get ahead I had to avoid some tips and remind myself of so many facts.
Below are the best and most recommended practices for pinners you should definitely try from now onwards:
Best pinning practices for a new url:
1. Create at least 3-6 new/fresh pins for a new url you are publishing on pinterest.
2. Do your seo research and select at least one keyword you want each different pin to rank for. Allowing each pin to rank for a different search result will increase your chances of getting more traffic and site visitors.
*I will recommend pinning every pin with a new title and pin descriptions to help it rank for different keywords.
3. Ensure that every pin is different from your other pins to create a more interesting and diverse account.
Best pinning practices for old urls:
1. Do not pin old images with a different title or pin descriptions (that is still not a fresh pin, it is a duplicate.)
2. Create at least 2 fresh pins each month for pins that perform really well.
3. Do not attempt to create a redirect to old posts in the name of making fresh pins as it is considered spammy and your pin will lose impressions.
Right pinning practices concerning boards:
1. Pin each pin to at least 8 – 10 of your most relevant boards first. Pin to the boards with the closest connection to the keyword you want to rank for.
2. When pinning manually, do not pin from one board to another directly on pinterest, you need to re-upload the pin in order to pin to different boards. To simplify this simply, I recommend using an automaton like Tailwind or Ninja Pinner.
3. Do not schedule to re-pin a duplicate pin to a different board on the same day. The recommended space to be given while pinning a duplicate pin is 24 – 48 hours.
4. Pin at least one fresh pin to one board each day.
5. The recommended amount of pins to post each day is 50 pins and the majority of those pins should be from your personal blog or your own content.
6. Always pin to personal boards first before pinning to other relevant group boards.
Using automatons to get the best out of pinterest:
If you have been on pinterest for a while then you have probably heard of automatons like Tailwind, Ninja pinner, Viralwoot, sprout social and hootsuite. What these technological helpers do is to help pinners keep up with their pinning schedule without any struggles. You can use these tools if you have a busy schedule or you just feel really lazy. I use tailwind to stay up to date with my pinterest strategy and it has helped a lot over these few months. It has tons of tools I adore like the smart guide, tailwind tribes and the analytics.
How I use tailwind smart guide to assist me while pinning:
Tailwind SmartGuide is a set of rules that helps tailwind users make the right pinning choices and decisions to gain maximum benefits while on pinterest.
Alt-text: Tailwind SmartGuide about Pinterest
This super tool aids in reminding you to create fresh content, helps you avoid spammy practices and flagging you when you are making risky account decisions. The Tailwind SmartGuide is in response to Pinterest’s new best practices for users. The tailwind SmartGuide will also suggest easy fixes to help you maintain a healthy queue of scheduled Pins. If you’re scheduling a healthy volume of pins and sticking to the latest Pinterest guidelines then you will see the All Clear SmartGuide badge.
Common pinterest questions many people have:
Alt-text: common questions about Pinterest with their answers
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Below are answers to the most common questions that are being asked by pinners. Hopefully my answer will help out a lot of pinners who are not sure what to do with pinterest anymore.
Q: What is happening with pinterest and will pinterest still be helpful to bloggers and sellers? Should we be worried?
I dare say pinterest will continue to work the same for a long time with or without constant algorithm change. Mostly, I tend to think of all of this as a way through which Pinterest discovers itself and it’s potential for both the users and its owners. What most bloggers and sellers fear the most is that they may not have the capacity to create new blog posts, products or ideas through which they can market their work. Pinterest, like any other, is run like a business. And like a business their main goal is to serve and earn as well, and these two go hand in hand.
What is presently happening is like a test to see how people will react to their changes. If the response is positive then it will remain but if negative then there will be a switch up. There have been many examples of these on pinterest, Like the hashtags.
If the response of the majority is good then you’ll have to do the switch up and do your research or else pinterest won’t work for your blog or your product like you want it to. I believe no matter the circumstances there should be no need to worry at all.
Q: What happens when you are trying to change the content to write about?
With the recent change in emphasis of a person’s following, people trying to change or branch into other niches (like myself) may not appreciate it at all. But just like with every situation there is always light at the end of the, seemingly long, tunnel. With the majority of my followers interested in book reviews and book lists and all my boards focusing on books, it was a bit tricky so I found a new way.
With every new, I made it a point to make it related to my followers and group boards followers. For example, I made a post on Ten things I wish everyone knew about pinterest and in order to attract my followers and have my pin accepted to the group board, i created a pin with the title, Ten things i wish book bloggers knew about pinterest. By finding a link between my new content and my followers I killed three birds with only one stone!
Q: Do group boards and tailwind tribes still matter?
Group boards have played a crucial role in the success of my pins today. It has helped me make friends on pinterest who share and support my work while helping me get my content to a wider audience. Although group boards are sometimes misused, I still believe it should be included in your pinterest strategy. If you follow my rules on pinning to boards, you can make the best out of your group board.
Tailwind tribes on the other hand somehow act like Pinterest group boards. If the person re-pinning your pin follows the correct pinning practices then you both get to benefit from tailwind! Tailwind tribes also help to drive traffic to content even without getting re-shares. This is because tailwind members can visit your content directly from the site!
Q: What happens if you have no or little followers? How do I build my followers quickly?
Pinterest success is generally slow but luckily, followers are not used to measure the success of a user. To simply get followers you can use Media Mister but I recommend using the old methods, that is, pinning, joining group boards and following people you love.
Q: Pinterest wants story pins but what happens if it isn’t available in your country?
Story pins are a work in progress and Pinterest wants to ensure that it can provide maximum benefits to its users before they make it available to everyone. It really doesn’t impact you negatively if you don’t have them but while waiting for pinterest to make it available to everyone, i suggest creating more posts and pins and improving your pinterest marketing strategy.
Q: How should I brand my pins if all of them have to be different?
Remember, branding doesn’t necessarily mean publishing the same pins over and over again with different texts. Just because other bigger sites do this doesn’t make it right. Pinterest is changing fast and in order to stay ahead, it’s better to take their directives. In order to still brand your pins on pinterest, you can include your logo at the top, middle or bottom centre of your pin where the visual search can find it. In this way, other pins with your logo will appear!
You can simply upload your logo and add them to every pin you create using canva! Try out Canva Pro Today!!
Q: How many pins should I create and how many boards should I pin each to and at what intervals?
For every post or content, I recommend creating a maximum of seven pins with different keywords. Pin to your personal board first and make sure the keyword is related to that board and pin each pin to a maximum of ten boards. For every particular pin, a twenty four hour interval should be observed before pinning that same pin to a different board.
Q: Do I have to pin at specific times?
No, you don’t. This advice is very shallow and really not helpful at all. You can pin at any time you want as long as you observe the right pinning practices.
Q: Should I delete under performing pins to increase my monthly viewers?
I don’t think that would be necessary. Some pins take a maximum of a year to obtain its maximum views and deleting them will make it impossible. Instead of deleting such pins, I will advise you to create more visually appealing pins to balance it out. In doing so, you make Pinterest happy!
Q: How do I get my content across to people who don’t follow me?
Tailwind Tribes can help you get your content out to different people who don’t follow you, that is, if your pin is re-shared. Group boards are also great for reaching new audiences.
Q: Why are my old pins performing better than my new ones?
Your old pins are probably performing way better because you followed the right pinning practices during the time it was published and so Pinterest is rewarding you for that. Your new pins are doing much worse because you are still following the old pinning practices you used and that is not going to end well for you.
Another reason may be because your old pin is more informative or beneficial to users and your new ones are not. Or your pins are not as attractive as your old pins and for that reason there are low engagements.
Q: Does pinterest hate me and my content?
Most probably not. They just reward people who follow their rules so you should probably do that.
Q: Why do my pins have 1000 impressions one day and 0 the next day?
Pinterest impressions are constantly refreshed so your pin may have 2000 impressions on some days and the next time you check it is at 0.
Q: I just started blogging and I already feel like giving up because my main source of traffic is tanking. What should I do?
Most new bloggers make the mistake of placing all their eggs in only one basket so when they all get broken, they start to lose hope. There are tons of other apps or networks you can use to promote your content so don’t stick with only one! Sign Up to my newsletter to find out the best sites to promote your work!
Q: I create fresh pins (new url+ new images) . I even rank well in the searches but my impressions are still low. Any reasons why?
You may rank for something but if it isn’t being searched for then you won’t get any traffic. As i said earlier, Fresh pins don’t necessarily mean throwing together a bunch of ugly images and text, pinterest won’t reward you for that. So you may create fresh pins but if it isn’t beautiful and of great quality you still get no points.
Also, if you create tons of fresh pins but don’t pin them correctly, it negatively affects those pins.
Q: I sell products through pinterest so how can i keep my pins fresh without creating new urls or blog posts?
Fresh pins doesn’t necessarily mean a new url. You can create multiple beautiful pins for the same url to keep it fresh.
