email marketing

What is Email Marketing?

Email Marketing is a digital marketing technique that allows you to develop relationships with customers through sending emails. Email marketing allows you to attain leads for your business and allows you to turn buyers into customers and customers into loyal fans.

As of 2022, Email Marketing is still the most efficient channel beating out SEO, Affiliate Marketing, and Social Media. Email Marketing is the best way to nurture leads and allows you to develop a loyalty between customers.

The reason why email marketing is important is that email communication is the No.1 communication channel. 99% of the email users check their emails on a regular basis that is greater than any other communication medium.

The best thing about email marketing is that emails are personalized and your own. Like your social media account could be deleted at any time without any notice but no one can take away the email list from you. Also, the emails convert better.

People who buy the products through Email Marketing spend 138% more than those who don’t receive email offers. Also, email marketing has a higher ROI (Return Over Investment) of 4400%. And at this point, if there are doubts in your mind remember that the average order of an email list is 3 times higher than that of social media.

Steps in Email Marketing

Steps in Email Marketing
  • Get Permission
  • Blasting Emails
  • Tracking

1.Get Permission

Obviously, no email campaign will start without getting permission from the owner to whom you are sending the emails. There are two kinds of email campaigns and strategies namely push notification and pull notification. In push notifications, emails are sent to the client as per their request, whereas in pull notifications the emails are sent to the client without any prior informing or notification.

Usually, Lead Magnet is the best strategy to gather and collect the database of emails with their permission. In Lead Magent we offer something for free to the client to get their emails like free EBook, White Paper, Free Downloads, New Product Release/Updates, Research Paper, or others.

How to grow an email list?

The best way to grow the email list is by putting a contact form on your website and receive emails and contact details from there. However, most of the time this strategy does not work well. The best way to blast your email contact list is to make the positive and mature use of Lead Magnet. The following are the characteristics of a mature lead magnet.

  • Consumable
  • Actionable
  • Noticeable Improvement
  • Relevant
  • Timely Available

How to create a website form (opt-in form) that converts?

The following are important points to optimize the opt-in form to get leads using the website form.

  • Compelling Headline.
  • Knowledge Adding Description.
  • Attractive Visuals.
  • Simple Form
  • Engaging Subscribe Button

2.Blasting Emails

Blasting Emails

Email Marketing is all about expectations and it entirely depends on you how to set these expectations. Strong CTA (Call To Action) with regular and consistent Follow Up Emails will make your campaign to go positive. Let’s take an example if you are sending 2-3 emails per week instead of sending daily you are up for failure.

Similarly, daily updates and not updating the client with the regular updates in a product will also result in the failure of your email marketing campaign. This is why the follow-up emails are so important in the success of your marketing efforts.

How to write a great email newsletter?

Obviously, there is a good email newsletter and a bad email newsletter. There are Soft and Hard Bounces in the Emails Blasting. Soft Bounces of emails are due to technical errors whereas if you are receiving hard bounces it is definitely the fault of yours, in hard bounces the customers are not likely to receive emails from you.

Usually, Hard Bounces happens when a business fails to maintain consistency or uses a poor form to contact. Therefore Email lapse should not be so long. The ideal pace of sending an email is one per week instead of sending too many at the same time.

For a great email newsletter, messages and updates should be mixed. For example, your email newsletter might contain a list of updates and images balanced by friendly memos and personal messages. The newsletter is the best way to develop a good relationship with customers rather than adopting the way of pitching up.

Best Email Marketing Service/Best Email Marketing Software

Best Email Marketing Service/Best Email Marketing Software

The best email marketing software or service to run any campaign using email marketing is.

Optin Monster

Optin Monster allows you to create opt-in forms as well as A/B Testing without the need of any developer. It is one of the best WordPress plugins to generate leads. Optin Monster allows you to easily create personalized, targeted, and dynamic forms that can be embedded anywhere and anyplace in the site.

Constant Contact

Constant Contact is one of the largest and best email marketing services in the world. Constant Contact allows you to manage your subscribers and lets you create professional email designs with the help of drag and drop editing tools and features.

Constant Contact lets you send automated emails to new subscribers using the contact list as well as also lets you track the performance.  You can try the constant contact trial for free for 60 days. After the plan will start at 20$ per month. According to the WP Beginner, Constant Contact was the best marketing service of 2019.

Send In Blue

Although Send In Blue is not a complete email marketing software but one of the best SMS Marketing Software. With the aid of the drag and drop tools, it is one of the best and easy to use marketing platforms that allows you to create engaging emails, automated workflows, and segment users.

Send In Blue lets you send 300 emails per day for free. However, paid plans start at 25$ per month. Adding an SMS will cause an additional cost that is based on your needs.


Drip is a marketing automation tool that lets you create complex automation workflows as well as conditional statements within email campaigns. Drip plans start at 49$ per month for up to 2500 subscribers and a pro at 99$ per month to send emails to 5000 subscribers. Both plans allow you to try trials for 14 days. Enterprises plans for more than 5000 subscribers requires you to contact Drip.


A Weber is another of the best email marketing service that provides you a wide range of tools such as auto-responders, segments, email building list as well as tons of other tools. AWeber provides great customer support and lets you send targeted emails by combining AWeber with Optin Monster. Weber plans start at 19$ per month with 30 days free trial.

Convert Kit

Convert Kit is one of the best email marketing tool if you need some advanced features such as complex autoresponders with combining Optin Monster. It is a kind of CRM Tool (Customer Relationship Management) with a heavy price tag. Convert Kit is best for authors, bloggers, and speakers.

Mailer Lite

Mailer Lite lets you create auto-responders as well as responsive emails with the availability of the A/B Testing tool. Mailer Lite lets you send targeted emails to specific subscribers. The free plan of Mailer Lite lets you send 1000 emails to 1000 subscribers for free.



An effective marketing campaign also includes tracking. Segmentation allows you to group your customers based on demographics, location, gender, and interests. The three most important factors in tracking the success of emails are open rate, click-through rate, and unsubscribers.

How To Improve E-Mail Open Rates?

Improving the Email Open Rates is super-important in the process of Email Marketing because after segmenting your users, building an email list, collecting data and email, and finally adopting the email marketing service to send emails. If your emails are unopened or bounce back all your marketing efforts will go effortless. So here, we have suggested to you some of the best tips increase the open rates of your email.

  • Avoid Spam Filters
  • Remove inactive subscribers to keep your list clean.
  • Focus on Timing
  • Make Your Subject Line Captivating
  • Be Friendly
  • Inject Some Humor

Avoid Spam Filters

The most common problem that most email marketers face is that the emails went to the spam folder. In order to avoid spam in email marketing, you first have to acquire the permission of the recipients to whom you are sending emails. Second, you have to adopt the recommended email service provider to send emails.

Here are some of the tips to stop your emails from getting into the spam folder.

  • Make sure that all the recipients have granted you permission to send them emails.
  • Send your emails from the reputed email address. Make sure that this IP has not been used to send spam emails in the past.
  • Use verified domains to send emails.
  • Keep your email template’s code neat and clean.
  • Use captivating and engaging meta-tags.
  • Ask subscribers to add your email address to their address book.
  • Avoid excessive use of spam trigger words like discount, cash, buy, clearance, and others.
  • Don’t use deceptive subject lines.
  • do include your location.
  • Make subscribers to opt-out of your emails.

Remove Inactive Subscribers to keep your list clean

It is very important to remain in touch with your subscribers on a constant basis. It is very important at this point to record to notice whether the users are interested in your products or not or have changed their accounts. To keep your email list updated all the time it is recommended to remove the inactive subscribers. It is very important to note at this point that inactive subscribers are those who have not responded to your emails over the past 6 months.

Also, try to engage again and again with your inactive subscribers not more than 2-3 times to check whether they are active or not.

Focus on Timing

Focus on Timing

Timing can make or break your email marketing campaign and also has an effect on the open rate of your email. It is therefore very important to focus on the timing of your campaign. A/B Testing will allow you to predict the perfect sending time to send emails.

Usually, the open-rates, unique click rate, total click rate, and click to open rate of emails are higher on the day of Friday, whereas the conversion rate is higher on Saturday. The bottom line is that imagine a day in the life of your audience. Imagine what they are doing on Monday or Morning/Afternoon/and Evening, also notice their activities at different times of the day.

Make Your Subject Line Captivating

If you want to increase the open rate of your email, then the subject line is the most important element. Your main focus should be the subject line should be captivating and you should encourage users to click on the email and open it thus increasing the open-rate.

Be Friendly

Always write like a Friend. It is the only way to appeal in a general tone to your subscribers. Let’s Take an example.

“We are offering discounts to our customers.”

It would be better if we say like.

“Check Our Our Amazing Deals.”

Inject Some Humor

Humor is the best way to make an instant connection. It is entertaining, personal, and engages the reader’s mind. It is always recommended to be clever and humorous and try to make use of humor in the subject line of your email. However, you don’t have to be a comedian in order to write a humorous email.

Optimize For Mobile

Optimize For Mobile

Almost 67% of all emails are opened on mobile based on the product, email type, and target audience. Therefore you cannot ignore mobile users in any way. In order to optimize for mobile, you have to make sure that emails are responsive and the media included within the email are optimized and easily loadable. Also, the long subject lines cut off therefore you have to take care of it.

Here are some of the tips to optimize your email for mobile.

  • Keep the formatting simple relatively under 600px.
  • Use the large font as small fonts are difficult to read on mobile.
  • Use small images as they are responsive and easily loadable.
  • Use larger CTA Button, Larger CTA Buttons are easy to tap with a thumb.
  • Don’t place two links one after the other. In this user can tap on the wrong button and will eventually end up doing nothing.

How to create an effective Email Marketing Strategy

The following are some of the tips to build an effective email marketing strategy.

  • Set a goal for your email marketing campaign.
  • Decide on the email type you send.
  • Segment your Audience.
  • Make use of the right technology.
  • Create Eye-Catching Email Template.
  • Follow-Up
  • Create Engaging Subject Line.
  • Draft Email Marketing Copy.
  • Design Your Email.
  • Test as well as Track your Email Campaign.

How To Get Email List?

Effective Email List will allow you to get the highest ROI. The following are some of the tips to build an effective email list.

  • Put-Up Sign Up Form on your website.
  • Create Newsletter Sign Up.
  • Install a Pop-Up to Collect Data.
  • Drive Sign Up using Social Media.
  • Add more subscribers to an existing email list.
  • Use Lead Magnet.
  • Create and Send Compelling Emails.
  • Build a Captivating and Engaging Landing Page.

How To Do Email Marketing?

How To Do Email Marketing?

Create An Email Marketing Plan

Defining an email audience is the first step to be successful in the email marketing campaign. Knowing your audience will allow you to effectively communicate with them. MailChimp allows you to better segment your audience. Besides, using MailChimp you can also send personalized and targeted emails to your users that help in increasing engagement, build a relationship, and will result in a higher ROI.

SignUp Sources

signing up Resources will allow you to build an effective email list. Different signup resources will allow you to build an effective email list. Lead Magnet can help you in this regard. In Lead Magent you offer the user something free for their email address.

Segment and Grouping

In Segment, you have to make small groups within the larger audience. Segmenting your audience will allow you to send relevant and personalized emails to your email subscriber list and will allow you to attain better results. Mail Chimp Segmentation tools will aid you a lot in this regard and can increase your Click-Through Rates as well as e-commerce orders.

Decide on what to write

Content Marketing Strategy will allow you to decide what to write to your email subscribers list. Purposing your email content will provide you the direction and write the content that results in more and more signups as well as conversions.

Determine Sending Frequency and Goals

Sending emails at a constant pace and targeting with effective content will allow you to attain the goals of your email marketing campaign. Irrelevant emails targeting and blasting the emails to the inbox of your subscribers without any effective plan and content in hand will end up at nothing without any results.

Designing the Emails

While Designing the Emails, always keep the message and your goals straightforward. Plan out the hierarchy of your email content and design the content of the email in such a way that the reader can easily scan the entire email if they are short of time. Also, pre-design the template and design of your email, Clean your code clean by keeping in view its responsiveness and make the reader easy to scan the entire email.

Marketing Automation

Automation is a series of emails that are targeted. Using the marketing automation you can set up your email marketing campaign as well as the follow-ups emails. While automation also has a higher ROI. Email Marketing Automation allows you to better manage your campaigns and allows you to attain a higher ROI as well as more conversions.


Tracking your email marketing campaign is the last step towards your destination. Setting up the campaign and forgetting it is the proper way. Tracking and Testing different things will pre-prepare yourself for the next strategy and campaign and will make you come to know the things that what is working and what is not.


We have guided you in detail on the step by step process of Email Marketing. Following up on all the above steps will result in the definite success of your campaign.

email marketing

List Building Made Simple: The Beginner’s Guide to Email Marketing

If you’re not capturing emails on your website yet, you’re really missing out. Email marketing is one of the most powerful and cheapest ways to advertise your website.

It allows you to transform a one-time visitor to your site into a life-long customer that you can keep marketing to (until they unsubscribe, of course).

This means that you can build a relationship with your website visitors and gain their trust, hence making it much easier to sell your products.

Here are all the different topics the Beginner’s Guide to Email Marketing is going to cover:

That being said, get ready to take notes and let’s get started!

Why You Should Be Email Marketing

With all the hype around social media, people tend to forget how efficient email marketing really is.

First off, the total reach that email marketing has is practically unbeatable – there’s currently close to 2.7 billion active email users in the world and the majority of them check their email at least once a day.

Email marketing allows you to build credibility and create a strong relationship with your website visitors.

Since people enjoy doing business with people they know and trust, this will dramatically boost your sales.

Not surprisingly, email marketing is also the traffic source with the highest return on investment – on average, each $1 spent on email marketing returns $43.

Not everyone who visits your website will be ready to make a purchase or sign-up to a service. By capturing their emails, you’re given the opportunity to convince them by providing them with helpful and valuable content while building your brand at the same time.

Also read How To Build Your Networking Strategy.

There’s plenty of statistics that back up the importance and efficiency of email marketing:

  • Email conversion rates are three times higher than social media. (Source: McKinsey & Company)
  • 91% of consumers check their email at least once a day. (ExactTarget)
  • 89% of marketers say that email marketing is their primary tool for lead generation. (Source: Mailigen)

Now that you know why email marketing is so important to you as a marketer, it’s time to learn how you can implement it on your website.

Setting Up Your Email Marketing Software

To start building your email list, you’re gonna need email marketing software. What these programs do is keep track of all your email subscribers and allow you to set up autoresponders or simply send out newsletters to your list.

Most of these softwares cost a monthly price, but I’ll be showing you a great option if you are just starting out and don’t have a lot of money to spend.

Here are some of the best email marketing software out there:


The reason I like GetResponse is because of how easy it is to use and how many great features they have. You can set-up time or action based autoresponders, create and host landing pages, create visually emails using their builder and other cool features. They offer a free trial for 30 days, then the pricing starts at $15/month.



Aweber is one of the most trusted names in email marketing. Although it doesn’t have all the features that GetResponse does, AWeber claims a 99% delivery rate (getting the email to their inbox rather than the SPAM folders) which is impressively high. Like GetResponse, they offer a 30-day trial and the pricing starts at $20/month.



MailChimp is probably the best starting point for beginners since they are one of the few email marketing companies who offer a free for life plan limited to 2000 subscribers and 12000 emails a month. Although this won’t suffice once you have a bigger list and need to send more emails, it’s a great option for those who don’t want to invest into email marketing tools yet.


How To Build Your Email List

To build your email list, your will first need to have traffic coming to your website.

I won’t be covering how to get traffic in this post since I’ve covered the topic in depth in both my guide on making money by blogging and on how to promote blog content.

Once you have traffic coming into your website, you’re halfway done. Now, all that is left to do is capture as many of your visitors’ email as possible so that you can keep marketing to them even after they leave your site.

On average, 83% of people leaving your website will never return – hence why capturing emails is so important.

Creating A Lead Magnet

The most efficient way by far to capture emails is by using lead magnets.

Simply put, lead magnets are basically a bribe that you offer your visitors in exchange for their email. Here are some examples of good email opt-in pages using lead magnets:

A lead magnet can be really anything that you can offer to your website visitors. Here are some ideas:

  • Step-by-Step Guides
  • EBooks
  • Free Shipping
  • Free Trials
  • Templates
  • Checklists
  • Free Consultations
  • Coupons
  • etc…

The key to making a good lead magnet is finding out what your website visitors really want.

The best way to do this is to research more about your target audience and come up with your website’s buyer persona.

A buyer persona is basically the ‘ideal’ person to represent your target audience as a whole. Creating buyer personas can help you figure out what your target audience really wants, and can help you create better, more relevant content.

Another thing you can do to find inspiration when creating your lead magnet is spying on your competition.

Odds are at least one of your competitors will be using lead magnets with their opt-ins, so you can see what’s working for them and learn from it.

Different Ways to Integrate Your Opt-in

At this point, you have a good lead magnet that your audience will want badly enough to exchange their email for.

The next part is making sure that our visitors are actually presented to it in the best way possible.

Using pop-ups is the most popular way people integrate their lead magnets because it works. The problem with pop-up ads is that you’re interrupting the readers browsing and they might not like that.

In fact, 70% of Americans say they get annoyed by irrelevant pop-up ads – this means you need to be offering them something worth their while to make up for interrupting them.

Although it is intrusive, integrating a pop-up email opt-in can dramatically increase your conversion rate.

For example, blogger and crafter Nikki McGonigal experimented by implementing a pop-up email form rather than a sidebar form. This was the pop-up she used:

This resulted in her getting 1375% more sign-ups than from the sidebar form. Imagine if she was using a quality lead magnet! These were her stats after 8 months:

Even though some readers will find your pop-ups annoying, it’s a worthy sacrifice to exchange for super fast list building.

Plus, it’s been found that adding relevant pop-ups to your website barely has any effect on your site’s traffic and bounce rate (visitors who view only one page and leave).

Another way to integrate your lead magnet is within your content. Here is a great example of something like this in action:

Doing this takes a bit more work however because the lead magnet needs to be very relevant to the content of your article, so you will most likely need multiple different lead magnets which can be hard to manage.

In the example above, the lead magnet used was a cheat sheet version of the whole post.

A free and simple way to start integrating email opt-ins to your site is the WordPress Plugin ‘SumoMe’.

SumoMe is basically a complete toolkit to grow your website. You can use it so set up pop-up forms, top bars, and many other cool features. Although full access requires a monthly subscription, they offer a free version for all of their tools.

They also provide super easy integration with most big email marketing software, so you don’t need to know a single line of code to integrate this to your website.

Split Testing Your Email Opt-ins

You should always be trying new things and split testing to make sure you’re getting the highest conversion rate possible on your email opt-ins. If you haven’t heard of A/B Split Testing, it’s not as hard as it sounds.

It’s pretty straight forward – you send some of your traffic to Version A of your website and some to Version B.

Then, whichever is converting better is the winner. You can keep split-testing practically forever as there’s so many different little things you can split test that can affect your conversion rate, such as:

  • Lead magnet
  • Headline text
  • Colors
  • Button text
  • Removing or adding fields to your form
  • etc…

You only want to split test a single change at once so that you have a constant variable to compare too. For example, a blue button vs an orange button while the rest of the opt-in is the exact same.

That way, you can actually see what changes are boosting or decreasing your conversion rate.

If you are making visually appealing email opt-ins with tempting lead magnets, you will be able to convert a good amount of your website visitors into email subscribers and hence quickly build up your email list.

Warming Up Your List

Ok, so you have your email list.

Now, I should start sending them emails filled with affiliate products right away, right?

No. Right now, your list is cold – your subscribers probably just heard of you and still don’t completely trust you.

That’s why you want to spend some time actually sharing good content to your list for a while and make them like you.

If you warm up your list efficiently, you will not only build trust and get constant open rates on the emails you send out but you will also sell your products much easier because your subscribers will actually like you, rather than the email seeming like some SPAM ad.

The first goal is interest. You wouldn’t ask a person to marry you on the first date, would you? This applies to cold traffic marketing.

Creating Emails That Perform

The truth is that most of your email subscribers won’t always open and read your emails.

If you want high open and click-through rates, you need to be creating perfect emails that will excite your readers enough to get them to visit your landing page.

Here are some important components that all successful emails share:

Attention-Grabbing Subject Line

Having a good subject line is critical to have for your email to be successful. In fact, 35% of email recipients open email based on the subject line alone – this gives you an idea of how important it is to have an optimized subject line.

Remember those buyer personas we talked about? This is another situation where they can come in handy.

You want to make the subject line relevant to your buyer personas’ probable problems or concerns.

For instance, if your target audience is single mothers who tend work too much and don’t get to spend as much time with their kids as they want, a subject line like “Wish you could spend more time with your kids?” could work well.

Another great way to make your subject lines more attention-grabbing is by personalizing them. In fact, emails with personalized subject lines are 26% more likely to be opened.

The downside to this is that you need to capture both the user’s name and email rather than just their email and this can result in lower conversion rates on your opt-in.

Recognizable “From” Name

Although this seems like something of minimal importance, it’s not.

With a number of commercial emails people are getting nowadays, consumers are spending less time on irrelevant mail, making it much harder to stand out even with a good subject line.

In fact, 43% email recipients report emails as spam based on the from name – that’s why it’s important that you pick a name that you readers will recognize instantly.

If your real name plays a big part in your branding and you think that you would be recognized with it, using it can make your readers feel like they are more personally connected with you.

Neil Patel constantly brands himself on Quicksprout , so when subscribers receive an email from ‘Neil Patel’, they instantly make the connection.

The key to choosing the right sender name is simply to pick the most logical and recognizable name for your company.

Also, make sure that you stick with the same name and don’t try changing it – with time, people will recognize your sender name as trustworthy if you properly warm up your list and changing your name could screw that up as you won’t be under the name that they are expecting you to be.

Good Body Copy

It’s important to be writing effective copy in your emails so that you can properly convey why they need what you are offering.

Once again, using your buyer personas can be really helpful while doing this – you want to speak to your subscribers on a personal level and make your emails as relevant to their concerns.

A great way to do this is to adopt a conversational type of writing. Conversational content is written in a friendly tone, and the goal is basically to make it seem like the content was written specifically for your prospect.

To do this, you must be writing as if you were having a conversation with your reader. For example:

“Have you been finding it hard to …? I know exactly how you feel.”

Another great way to really engage your subscribers with your emails is by telling stories. People love hearing stories that they can relate to – especially when the outcome of the story is where they want to be.

The solution to the conflict in your story should be the product you are promoting.

Reflect on how much this product helped you and even throw in some specific results to increase your credibility.

Writing good copy is a huge topic on its own and requires years of mastery. It’s a skill that you are going to be wanting to learn, as you will be needing it for nearly every aspect of affiliate marketing.

Strong Call-To-Action

Since the main goal of your email marketing is to generate leads, having a strong call-to-action is arguably the most important part of your email.

Depending on the purpose of your email, you will be using different call-to-actions. Firstly, find the main focus of your email – what is the first thing you want your subscribers to do after reading your email?

Then, use this to create your call-to-action. It’s important that it stands out from the rest of the email and that it is visually distinctive since it is the main focus of your email.

It’s also a good idea to make sure that your call-to-action is located above the fold – this means that your readers won’t need to scroll down to see it.

Here’s an example of an email with a good call-to-action:

As you can see, the call-to-action clearly stands out from the rest of the email and the text tells us exactly why you should take action and what you will get from doing it.

The button is also in a bright orange color that stands out and immediately catches the eye, which is exactly what you want when creating a call-to-action.


Email marketing is a very powerful tool for us marketers and should definitely be cherished.

Focus on building a targeted email list and on creating trust between you and your subscribers.

Always focus on helping your subscribers and providing them with quality content, and the rest will follow on its own.