The world is being controlled by Instagram. It would be an understatement to define the influence Instagram is having these days over people from all ages and all walks of life. This social media application by our very own Mark Zuckerberg is no less than the centre of gravity where the entire world is connected and attracted with just a couple of photos.
This photo sharing app, over the years have become a hub or more specifically a global village where the distances between people from different continents are shortened like anything with just the help of photos. Such a platform brings so much more to explore and is definitely worthy of being utilized to its full potential especially when it comes to social media marketing of a business as the conditions and usage of Instagram is ideally fitting for that.
A lot of the people haven’t really realized that due to which we are writing this article. We had detailed conversations from experts across the world and here we have assembled for you 10 interesting and helpful tips they told us to spread to those wishing to market this product and earn sales.
Tips for instagram marketing
UPLOAD HIGH QUALITY PHOTOS
Your Instagram feed is nothing less or more than the photos you upload as it is only a photo sharing app and nothing beyond that. Therefore it is extremely important the photos you are sharing are of high quality and since Instagram only allows square sized photos to be uploaded, you make sure that before uploading a picture, you use some different app to fit it to that size so that the pixels aren’t disturbed, something important isn’t cropped out and the quality remains intact while your photo is being viewed by the world. For instance, if you are posting about Leather Jackets, your picture should be of the best quality so that the viewer is able to have a glance at the most peculiar details of your product.
BE INTELLIGENT WITH YOU GRAM BIO LINK
As mentioned earlier, Instagram offers countless amazing features but it is all on you to work them in your favor. The Instagram bio link is from the first few things a visitor would get to see when he/she visits your profile so it is important that your instragram bio link has something productive. You must put up the link of the page or website you associate yourself with so that when the visitor clicks on it, he isn’t taken away somewhere completely else to what your business or promotions are about.
USE TRENDING HASHTAGS TO GET NOTICED
When a certain hashtag is used repeatedly at the same time by a huge number of people, it goes trending and being a business firm you should be known and updated to those trending hashtags which can even be some emojis. If you will use those trending hashtags under the descriptions of your uploads, there is a great chance that when someone will search that certain hashtag, your post might pop up to their screen and you get noticed.
PROMOTE YOUR PARTNERS
Without hesitating or fearing anything, you should always engage in the habit of cross promoting your partners on your Instagram stories, posts or IGTV videos as it helps both of you and your partners to drive traffic to their page which would in turn increase the followers and definitely the sales too.
USE A CUSTOMIZED LINK SHORTENER
While running a business, it is extremely important from the people at the firm to know the traffic that is being driven to their website via Instragram provided link. Unfortunately, Google doesn’t help you with that and won’t let you the count of people who are taken to your website when they came to your Instagram page. So, to keep track of that particular traffic and the count of the clicks, you are advised to use a customized bit.ly link for the URL of your Instagram bio which will enable you to document the number of clicks later on.
MAKE USE OF THE SPONSORED ADS FEATURE
This feature is one of the fastest growing ones on Instagram and is unarguably the best for the businesses. The sponsored ads allow your product to be seen by anyone in the world regardless of the fact that they are following you or not which is something humongous and should be taken complete advantage of. Although the feature isn’t accessible to all but if it is accessible to you, don’t forget to make use of it!
BE DIFFERENT WITH YOUR POSTS
Another reason which you can give to your followers to stay and give you consideration is the quality of your posts. You should keep a balance between photos and videos and should keep switching between the two to provide something different to your audience and keep them engaged. If you have posted a picture about James Bond Suit, next time come up with a motion picture of Cyberpunk 2077 Jacket which is also a thing these days that really fascinates.
HAVE PARTNERSHIPS WITH INSTAGRAM INFLUENCES AND BLOGGERS
If Instagram is controlling the world, the bloggers and social media influencers are controlling the Instagram for sure. Their reviews are actually being heard and so if you have partnerships with them, you are at a very great advantage. It is therefore recommended that you find out the right kind of influencers on Instagram which you think can help you the best with your promotions.
USE SPONSORED POSTS
At a beginning stage; it is not harmful at all to make use of sponsored posts as this is a key feature which can bring your page and business under attention. There are a lot of pages on Instagram which can help you in this regard. You will have to pay them the asked money and your post will be sponsored on their page. The millions of followers they have will get to know about you and a lot of them will check you out as well.
DIRECT USERS TO YOUR MOST VALUABLE PAGE OR CONTENT
Last but not the least, another effective way to bring the deserving content or product of yours under limelight is to use links that direct users to them. Your Instagram bio link or your stories are the platforms where you can put up the links of your products or pages on your website which you think should mandatorily be seen by the visitors to know more about your business.
the above mentioned 10 tips are given by the world’s experienced people who have experienced these all. So, make use of everything that we have told you for budget marketing and see your business reaching heights of success at the rate of knots.