networking strategy

How to build your networking strategy: Overview

If you read any site or book about networking, you will hear that you have to get a networking strategy or purpose to network efficiently.  However, how many times have you seen an article taking you to step by step through how to make your media strategy?  Or one that is solely focused on the special requirements of coaches?

 Everyone, if we realize it or not, is networking all the time and has got their own network. Let us be fair here, networking is just the process of communication to another person, be it via a telephone call, email, letter, face-to-face assembly, Twitter, site comment, or Facebook status update.

However, when I use the word media, what instantly comes into mind?  I bet it is not anything related to LinkedIn!  So many coaches equate networking with operating the space.  Not just any old area; one filled with strangers, topped off with dread, dread, and some hot white wine and curled-up dry sandwiches…

Also, read Best Top 10 Android Apps Must Know.

In fact, working in the area is only a small portion of effective business networking. Successful small business networking is the practice of finding, building, and maintaining mutually beneficial relationships. It’s this definition that offers the framework for designing your personal networking strategy.

“A clear and concise personal networking strategy will permit you to make the choices as to what networking activities you will do, i.e. your networking plan. If you implement your media program, you will, if it goes to plan, reach your networking goals.”

If the definition of successful business networking provides the frame for your personal networking plan, what exactly do we really mean by a media strategy?  A networking strategy details how you will achieve your goals via your media activities. A very clear and concise private networking strategy will allow you to make the choices as to what media activities you will do, i.e. your media plan.

If you implement your networking plan, you will, if it all goes to plan, achieve your media objectives. It’s this absence of a joined-up, well-thought-through personal networking strategy that leads to a lot of coaches failing to network effectively.

There are five phases to creating an effective networking strategy.

Five Steps To Creating an effective networking strategy

Stage 1

Create your media targets – i.e. what do you need to attain as a consequence of your networking activities. Are you wanting to win new business? Locate other coaches to collaborate with, or find your next role?

Stage 2

Audit – i.e. evaluate the suitability of your current network, networking activities, keeping in touch strategies, to help you attain your networking objectives.

Period 3

Find – i.e., who do you have to fulfill, and where and how are you going to fulfill them. Will you bump into them on LinkedIn, Twitter, or by becoming a member of your regional CIPD branch?

Period 4

Build – i.e. what are you going to do in order to advance the connection from just a name, to a deep, strong, and highly beneficial relationship?  How are you going to choose who to deepen the connection with?  What will be your criteria for, A or C-listers or that introducers will be on your internal,’ center’ or outer circle’? How will you define what you mean by an internal,’ middle’ or outer circle’?

Stage 5

Keep – i.e. what will you do to keep your relationships ticking over?  After all, if your network never learns from you or sees you, then the relationship will gradually wither and perish.  

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Should you finish each phase, your networking program will almost write itself. The difference between your networking strategy and media plan is:

Your media technique tells you’how’ you will achieve your media objectives, whereas your networking program is what you may perform on a daily, weekly, monthly basis along with also the projects/campaigns you’ll run to achieve your media objectives.

In another article in this series on building a personal networking strategy, we will have a look at the first phase in the process – defining your networking goals.

Android Apps

Best Top 10 Android Apps Must To Know

Androids are great fun when you find the right apps for you! This is this week’s top 10 Android apps that might interest you:

Best 10 Android Apps

Field Trip

This App is from Google experts themselves. Basically, whenever you get near anything interesting for example music gigs, location history, or restaurants it pops up with details about it. At the minute this app is only available in the US.


This App is part TV Guide telling you what’s on when and it also shows you tweets related to the program and offers you links and content that you might be interested in seeing.

Fantasy Premier League 2012-13

Are you involved in playing fantasy premier league football? Well, now you can join in by playing the App version! If you have a registered online team you can check your team’s performance, be involved in transfers, and pick your team each week.

Awareness! HD for Etymotic

This App is tuned for Google’s Nexus 7 tablet. The app used the tablet’s built-in microphone to listen to what is happening around you and will automatically turn the sound down if it is louder than what you are listening to.

Sky Motion

This US-only app is able to tell you what the weather around you will be like for the next 2 hours so you will know whether you need to take your umbrella!

Puss in Boots

3D Pop-up book- Aimed at 2-6-year-olds this allows you to tell the Puss in Boots story with your children allowing interaction with tapping and dragging.

8bit Beatbox

This App is inspired by retro games. It creates tunes using sample pads and a keyboard that you can save and listen back to.

Music Matrix

This music-making app is perfect for creating your tunes and music on the go basically tapping on grids of squares to create sounds. This also works on smartphones as well as tablets.


This App is the first to make a real scratching vinyl effect. With this app, you are able to share your creations with the world by uploading them to Sound Cloud.


Gourmet Burger Kitchen app presents awards to the customers that use it. All you need to do is log in to get a unique code and start buying. You will unlock achievements and rewards, sometimes even being free food from GBK itself!